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REalityAuthor: Gary Scott
Welcome to the REality podcast--the best podcast for real estate agents. Join us each episode as we talk with industry experts and top producing real estate agents to peel back the curtain and reveal what it takes to make it in today's ultra competitive real estate business. This is real life, in real time, sharing real experiences of industry professionals to help both new and seasoned agents achieve their goals and realize their potential. Are you ready to take your real estate business to the next level? Let's get started now. Sign up for Gary's weekly FOCUS newsletter, delivered right to your inbox each Monday morning: https://mailchi.mp/e3771e6a2516/focus-email Language: en-us Genres: Business, Careers, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Five Industry Leaders Forecast 2026 Sales, Prices, And The Path Back To Affordability
Thursday, 18 December, 2025
Want a realistic roadmap for 2026 housing? In this episode you'll hear the top minds at Howard Hanna Allen Tate connect the dots that actually matter: how inventory is building into a healthier four-to-five months of supply, why six percent is becoming the new mental norm for mortgages, and where modest price gains can coexist with improving affordability. No hype, no doom—just a grounded view of what will move buyers and sellers.We dig into existing home sales and why a stronger starting inventory may lift unit volume even without dramatic rate cuts. On new construction, we unpack how builder incentives are moving standing inventory, why permitting speeds could change the math, and how Southeast markets are still drawing capital despite margin pressure. You’ll hear a clear, practical take on mortgage rates: what keeps them range-bound, what could push them into the fives, and how a single digit can unlock millions of additional eligible buyers.The conversation sharpens around pricing power and balance. With more listings and slower appreciation—think one to four percent—multiple-offer drama fades while appraisals get cleaner. We outline a field-tested agent playbook: set seller expectations with data, launch listings with precision, and use payment math plus wage gains to reframe affordability for first-time buyers and move-up clients. We also explore jobs and inflation in plain English, showing how softer labor data and calmer energy costs can nudge financing without promising miracles.If this helped sharpen your 2026 plan, follow the show, share it with a teammate, and leave a quick review. Your feedback helps more pros find the data, strategy, and encouragement they need to win the year.
