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New Media Show (Audio)New Media Show featuring Todd Cochrane and Rob Greenlee discussing the new media space with weekly guests Author: Todd Cochrane & Rob Greenlee
The New Media Show features Todd Cochrane and Rob Greenlee discussing the new media space with weekly guests Language: en-us Genres: Business, Business News, Marketing, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How to Build a Future Proof Show in 2026 | Anika Jackson #653
Episode 653
Friday, 6 March, 2026
If you’re trying to figure out how to build a future-proof show in 2026, the answer is not a new platform or a new gimmick. Podcasting is changing expectations. Audiences judge creators like brands, platforms reward shows that behave like programs, and AI is raising the baseline quality while making trust and differentiation harder to earn. On this episode #653 of The New Media Show, Rob Greenlee (Podcast Hall of Fame Chairperson, 2017 inductee), and am joined by Anika Jackson, founder of Your Brand Amplified and faculty at USC Annenberg, where she teaches podcasting and digital media management. Anika brings a rare educator-operator perspective because she’s building in the real world while shaping how the next generation of creators thinks about content, AI personalities, human clones, business, and audience growth. Listen and follow: https://newmediashow.com/ and https://robgreenlee.com/ Learn more about Anika: https://yourbrandamplified.com/ A big theme in this conversation is that future-proofing is a systems problem, not a motivation problem. Creators are pulled toward audio, video, clips, social, newsletters, community, sponsors, and now AI tools. The ones who win in the long term are the ones who turn chaos and complexity into a repeatable content engine. That starts with a clear show promise, a consistent format, and a realistic publishing rhythm you can sustain. We also dig into AI in podcasting as leverage, not the story. AI can accelerate production tasks, packaging, and distribution, but it cannot replace the point of view. In a world where “good enough” content is easy to generate, the advantage shifts to trust, taste, credibility, and consistency. If you want your show to perform in AI search results and platform recommendations, clarity matters. Tight topic lanes, explicit language that matches what people search for, and a library of episodes that consistently deliver on the promise of your title and description. We touch the platform battlefield too. YouTube continues to shape expectations around search and discovery, while Apple’s renewed push into advanced video podcast delivery, including HLS workflows, signals more competition and more fragmentation. The takeaway is not that everyone must do video, but that show packaging and distribution can’t be stuck in the past. Audio-first can still win, but the strategy has to match modern consumption. Anika also shares what she’s seeing with emerging creators, including more students creating in their own languages and leaning into global communities. With AI-driven translation, transcription, and metadata, multilingual growth is becoming more achievable than ever for creators willing to build for it intentionally. Chapters: 00:00 Welcome and 2026 Theme 01:34 Meet Anika Jackson 04:03 Teaching Podcasting as Business 04:37 Global Languages and AI Skills 06:30 Broadcast to Podcast Shift 10:03 Liquid Content and PESO 12:00 Delphi Clones and Feedback Loops 15:07 AI Influencers and Trust 22:55 Purpose and Human Connection 29:03 IP Copyright and Monetization Models 31:21 LLM Economics and Ethics 34:53 Humans Behind AI Content 35:30 AI Translator Jobs 36:49 Human in the Loop Reality 37:37 AI in Media and Medicine 38:24 YouTube Shifts to Longform 39:34 Creator Teams and Monetization 40:48 Global Access and Digital Divide 42:47 Personal AI Workflows and Search 44:05 Websites SEO and LLM Traffic 46:42 Students Creativity and Careers 51:24 Disclosure and AI Clones 54:28 Labeling Standards and Regulation 59:45 Ads, Agents, and App Ecosystems 01:02:18 Podcast Wrap and Farewell Host Rob Greenlee https://robgreenlee.com https://www.youtube.com/@RobGreenlee https://www.youtube.com/@spokenhuman https://www.linkedin.com/in/robgreenlee https://www.instagram.com/robwgreenlee https://x.com/robgreenlee https://AdoreNetwork.com https://PodcastHall.com Guest Anika Jackson: https://yourbrandamplified.com LinkedIn: https://www.linkedin.com/in/anikajackson Your Brand Amplified (Apple Podcasts): https://podcasts.apple.com/us/podcast/your-brand-amplified/id1543221243 The post How to Build a Future Proof Show in 2026 | Anika Jackson #653 first appeared on New Media Show.
