 |
The IAB UK PodcastNews and views about UK digital advertising, from the heart of the industry Author: IAB UK
IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by Chief Strategy Officer, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at iabuk.com Hosted on Acast. See acast.com/privacy for more information. Language: en Genres: Business, Marketing, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Moments That Matter: winning the biggest sporting events of the year
Episode 25
Tuesday, 30 June, 2026
In the second episode of the IAB UK Podcast’s summer sports two-parter, we look at how brands can win the moments that matter during one of the biggest cultural events in the world: the World Cup.Host James Chandler is joined by Andy Baker, Head of Strategy at Footballco, JT Tesfamariam, Content Sales Lead at YouTube, and Emma Newman, Chief Revenue Officer at PubMatic, to explore what it takes for advertisers to stay relevant across a tournament where attention can shift quickly and the conversation extends far beyond the match itself.With the World Cup expanding to 48 teams, a new round of 32, 104 matches and a longer tournament window, the opportunity for brands is bigger, but so is the competition for attention. This episode looks at how advertisers can balance long-term planning with real-time responsiveness, and why the moments around the game, from creator content and watch-alongs to memes, highlights and cultural conversation, are becoming just as important as the live action.Together, the guests discuss how younger audiences are engaging with sport through creators and digital personalities, how non-sponsor brands can still show up meaningfully, and how digital media is opening up new ways to tap into major sporting moments without relying solely on official sponsorship. Hosted on Acast. See acast.com/privacy for more information.
