GlobalEdgeTalk

Author: Alex Romanovich

GlobalEdgeTalk is a podcast about Global entrepreneurs, executives, and innovators. In our episodes, we will be combining the best of storytelling with the richness of our guests' experiences in business, market-entry, entrepreneurship, and lifestyle. We strive to inspire, empower and transform entrepreneurs, businessmen, business owners, and all involved and determined around the world. Our episodes feature guests with global experiences, from CEOs of Fortune 500 companies to software developers, from healthcare workers to published authors!
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Language: en

Genres: Business, Entrepreneurship

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it

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Your Brand Isn’t A Robot, So Stop Marketing Like One
Friday, 24 October, 2025

Send us a textWhat happens when a Division I athlete turns a gaming refuge into a playbook for inclusive growth and human-centered marketing? We sit down with Erin Ashley Simon to trace her path from family-fueled passion to industry leadership and explore what truly earns trust in a noisy digital world.Erin shares how her time at the University of Kentucky sharpened her storytelling instincts, why she helped create a scholarship that treats gaming as education, and how access—hardware, broadband, mobile—still defines who gets to compete.We discuss Gen Z and Gen Alpha’s shifting habits: a preference for real faces over faceless brands, skepticism born of privacy breaches, and a growing return to minimalism and offline connection. For marketers, it means community first, content second. Emotional storytelling beats polish; generosity builds trust.AI shows up as both accelerator and caution—it streamlines work but can’t replace intuition or soul. Erin explains how creators can stay authentic while using AI wisely, including her own pivot helping a local comic shop triple profits through grounded storytelling.If you care about esports inclusion, youth culture, and the next era of brand trust, this conversation points the way forward. Support the show