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No Hacks: Future-proofing your career in the age of AIAuthor: Slobodan (Sani) Mani
Work is changing quickly, and AI is at the center of that shift. For many professionals, it raises tough questions: How do I stay relevant? What skills should I build? How do I make sense of the changes ahead?No Hacks is about helping you adapt with confidence. In each episode, host Slobodan Manic speaks with leaders from different fields about the real impact of AI on their industries and what it means for people working in them. The conversations are practical, grounded, and focused on the long term, offering clarity, strategies, and perspectives to help you future-proof your career without shortcuts. Language: en-us Genres: Business, Education, Marketing, Self-Improvement Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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210: AI Agents Are Here (And They Hate Your Website) with Jes Scholz
Episode 210
Wednesday, 26 November, 2025
There is a new user on the internet. It doesn't have eyes, it reads code, and it has zero tolerance for bad UX.In this episode, I sit down with Jes Scholz (SEO Futurist & Marketing Consultant) to discuss the "Great Correction" coming to our industry. We talk about why a decade of obsessing over short-term metrics has "corrupted" brand marketing, and why AI is finally forcing us to fix the fundamentals we’ve ignored for too long.Jes explains why AI agents are abandoning websites with messy HTML, why "entity optimization" is the real key to future visibility, and why the popular tactic of spamming Reddit to influence LLMs is a ticking time bomb for your brand.Topics Covered:Why short-term metrics broke modern marketing (and how to fix it).The "New User": How to optimize for AI agents that read code, not screens.Why "trash" code and interstitial popups are fatal for AI discovery.The "Reddit Spam" Rant: Why trying to hack AI will destroy your brand reputation.The #1 skill AI cannot replace in 2026.Timestamps: 00:00 - Intro 00:02:07 - How Short-Term Metrics "Corrupted" Brand Marketing 00:03:59 - Why Marketers Must Relearn to Work Without Perfect Metrics 00:08:00 - AI Agents: Why They Fail on Bad UX & Messy HTML 00:17:52 - Beyond the Website: Why Entity Optimization is Key for AI 00:21:14 - Why Spamming Reddit to Influence AI Will Destroy Your Brand 00:27:23 - Final Advice: The #1 Skill to Keep & The #1 Habit to DropAbout the Guest: Jes Scholz is a global digital strategist and SEO futurist. Formerly the International Digital Director for Ringier, she has led digital transformation across 140+ media and e-commerce brands in Europe, Africa, and Asia. She is now an independent consultant helping enterprises adapt to the AI era.Connect with Jes:Website: jesscholz.comNewsletter: SEO Brief on SubstackLinkedIn: Jes ScholzConnect with Sani:LinkedIn: Slobodan (Sani) ManićWebsite: nohackspod.comNewsletter: No Hacks on Substack---If you enjoyed the episode, please share it with a friend!
