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Road 2 RetailAuthor: Tracey Priest & Bruce Montgomery
The Road 2 Retail has been developed to help emerging and challenger brands best determine when and how to go about securing distribution in food, drug, mass, club and dollar brick and mortar classes of trade. Our insight is based upon years of experience, interviews with buyers at a dozen large retailers, and ongoing discussions with manufacturers and suppliers that support brands. After years of leading and managing these business building initiatives for companies we worked for directly, we now help emerging brands navigate this important, yet complex, process. Language: en Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode # 141 Trade Show Attendance-Best Practices
Tuesday, 17 February, 2026
Episode # 141. Today the Road 2 Retail goes through the specifics of how an emerging, small or challenger brand can get the most out of attending a trade show. Trade show season is upon us! Details below in how to follow the show. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com."How to best attend a trade show" tips covered today include: - Consider attending a trade show you are interested in as an attendee FIRST versus paying for booth space. Walk the show and see what is going on and if it matches your objectives- These shows can be very expensive to attend! Be selective, highly organized, and ready to work the show from the opening to the very end. Many times, you will come across interesting people at the end of a day when they are hoping to see things in a calmer setting- Understand the type of trade show you want to attend. Shows have different objectives- not all are "selling" shows- Once you decide to secure a booth at a trade show- don't only select location based on price. Try to locate near a high traffic area or near larger brands in your category- you will pick up some of their traffic by being in the right place!- What materials to have in your booth, how to staff, and the importance of follow up- Create activity and action at your booth- make it interesting! Samples, a game, videos about your business running in a loop on monitors, etcFollow the Road 2 Retail podcast on the following platforms:Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://www.youtube.com/@road2retail327.Managing retail is complex — the review windows, the buyer relationships, the promotions, the distributor coordination, the follow-ups that fall through the cracks. And most brands are juggling all of it across spreadsheets, email threads, and tools that weren't built for the job. Vismerch is the first CRM built specifically for CPG brands — retailers, categories, review cycles, promotions, contacts, all connected in one platform that actually speaks your language. And for Road to Retail listeners, we're offering our Trade Show Tracker for free — plan your targets, capture contacts on the floor, and lock in your follow-ups. Just in time for Expo West. Visit https://www.vismerch.comClick on the Promotional Link: https://www.vismerch.com/trade-show-trackerThanks to our sponsor- Florethttps://www.tryfloret.comEnjoy the show! Please follow the Road 2 Retail podcast on Apple podcasts, Spotify or our YouTube channel. You can also follow us on LinkedIn. Please share the show with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!
