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CX Club Podcast with Ian WilliamsThe CX Club podcast looks at the good, the bad and the ugly of the CX world... Author: CX of M Radio
The CX Club podcast looks at the good, the bad and the ugly of the CX world... This is what you can expect over the first 30 shows: Shows 2 - 12: CX Principles - establishing the appropriate mindset for CX & CEM Shows 13 - 20: CX as a Business Discipline - a step by step look at Customer Experience as a data-driven, customer-led business transformation exercise Shows 21 - 30: Customer Experience Determinants: Things that are not directly involved in CX, but have a major impact on the successful delivery of CX transformation Language: en Genres: Business, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode #12 - Customer Experience Principle #11 - If you can't tie CX back to customers, it's a paper exercise
Episode 12
Wednesday, 13 January, 2021
Creating a segmented persona driven Customer Experience strategy is all well and good, but without the ability to tie it back to individual customers through data - so that you know which customer should be treated with which treatment strategy - then the whole thing is a paper exercise.
