What Pharma Needs Next

Author: Veeva Systems

What Pharma Needs Next is a podcast for commercial and medical leaders. Youll hear from life sciences experts on the trends re-shaping biopharma, how technology and data are accelerating their vital work, and ways to improve customer-centricity in the face of HCP and KOL access challenges.
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Language: en

Genres: Business, Life Sciences, Science

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UCB and Takeda: Improving the Customer Experience through Medical-Commercial Collaboration
Episode 6
Monday, 6 October, 2025

What happens when medical and commercial teams truly align? Stronger launches, a smoother HCP experience, and better patient outcomes. In this episode, Christoph Bug speaks with Pascal Vande Gucht of UCB and Georgios Tramountanis of Takeda about breaking down silos and creating unified, cross-functional strategies. They explore how visibility, shared messaging, and thoughtful change management fuel collaboration–and how tools like GenAI and data platforms are driving the next wave of transformation.