Social Trader

Author: Africa Business Radio

The show celebrates entrepreneurs in our society and gives updates on happenings around the world of online business across social media platforms. From Instagram to Facebook, Twitter to LinkedIn.
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Language: en

Genres: Business, Entrepreneurship

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How To Find The Right Customer
Monday, 4 April, 2022

The trouble with trying to be everything to everyone is that companies inevitably fail because when they say yes to every request, they end up watering down their core competencies to the point where they can’t differentiate themselves. In this episode, Onoja shares some tips for finding the right customer and saying No, to the wrong one.