The How Digital Marketing Works® Podcast Author: Gene De Libero // Digital Mindshare LLC Language: en Genres: Business, Careers Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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Episode 5: Doug Harrison, Senior Director of Marketing - TIAA Tuition Financing
Episode 5
Saturday, 13 April, 2019

Doug Harrison is the senior director of marketing for Scholar Share, California's 529 college savings plan. In this episode, Doug shares his approach to designing and activating an integrated marketing plan for a diverse audience, with more than 50% of the budget going to digital marketing channels.

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