Golf Industry Central - GICTV

Author: Mike Orloff

Welcome to our new content section GIC TV. Its something thats been on our back burner for a while, but with all the issues that have been occurring with COVID19, it was an opportune time to get the platform and structure set up and running. We will be undertaking a variety of programs and housing the audio file from video here. You are invited to join our new mailing list below where we will advise of new shows that you can join in LIVE and ask some questions to our various presenters.
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Language: en

Genres: Business, Marketing

Contact email: Get it

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The Business of Golf: “Golf coaching for ego or for the future”
Episode 8
Thursday, 29 October, 2020

It is an interesting time at the moment as COVID 19 has actually given the golf industry a much-needed boost to rounds numbers and a general interest in golf. Is it more a false economy and when things get back to “normal” we will lose our players/members again? This discussion will delve into the interworkings of golf operations and club management, with a focus on the importance of the role pros and golf managers play in developing new golfers. And in many cases the assistance in retaining the golfers we have. The value of a member/customer is way more than the single transaction we make with them, the value is in the lifetime they stay as our customer. How much is that worth?? Should we put a bigger focus on how these key team members are remunerated and incentivise them over the life of a member with some kind of trailing commission? Join Host Mike Orloff- Club Marketing Specialist, PGA Professionals Sandy Jamieson founder of 1Club Golf and Ben Bunny Ranfurlie Golf Academy for what will most likely be a vibrant discussion including your questions on the day.