Marketing Results Club (B2B)

Author: Derek Little

The Marketing Results Club is the Virtual Summit for B2B Digital Transformation. Subscribe and get tips, trends, and inspiration from those in the know. Visit MarketingResults.club for details.
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Language: en-ca

Genres: Business, Marketing

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CMO Wins Top Account Using Breakthrough ABM Strategy
Episode 45
Tuesday, 5 May, 2020

Edyta Kosnik is the Chief Marketing Officer of Fabriq, a software company that increases asset value and utilization of buildings by providing end-to-end intelligence to all real estate stakeholders. In this interview she describes how she successfully helped her previous firm overcome their account-based marketing challenges.