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Market The BrewAuthor: Steve Schmidt
The Market The Brew podcast was created for people with a passion for craft beer that want ideas, inspiration, and resources for taking craft beer(s) to market. Specifically, brewery owners; brewery marketing staff; sales/distribution people; and marketing service providers with a focus on the craft beer industry. This is a weekly exploration of the marketing of craft beer. Our conversations include reviewing actual case histories of the most unique, exciting and effective strategies, campaigns, and promotions. Digging into how a problem or opportunity was identified; what the thinking/idea was and where it came from. What worked and didnt work. And, the results produced in the marketplace. Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 072 - Geary and 1820 Brewing - Alan Lapoint
Episode 72
Thursday, 1 February, 2024
Back in March of 2017 we interviewed David Geary for Episode 019. In that episode David shared with us the unique program he had started years earlier. Each year he would run a competition at the local college where design students would compete to design the packaging for Geary’s annual Oktoberfest beer. Not only would the student who won have their art become the packaging for that year’s beer, but they would also receive a check for a portion of their tuition from David and the brewery. Little did we know at the time that David was also working on the sale of the brewery, and by the end of 2017, the brewery would be under new ownership and David would be working on his retirement. Listen in as we talk with Alan Lapoint, who, along with his wife Robin, purchased the Geary Brewing Company in Portland, Maine. They kept the Geary Brewing name and since the purchase have not only maintained the Geary Legacy Brands of beer, but also introducing and building their own style of beers to the Maine beer community. And, if that weren’t a big enough challenge for this young couple, they also launched a Non-alcoholic brewery named 1820 with the current brewery in 2022. Alan walks us through all of this and more in this episode. Please also check out episode 19 with David Geary where you can hear from the founder of Geary Brewing Company himself as he shares with us more about the brewery and the special competition he held each year. Cheers!
