 |
95% Content95% Content is a show for B2B content teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future. Author: Erik Jacobson from Hatch
95% Content is a show for B2B content teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future. You can call it many different things: content marketing, demand creation, brand marketing, dark social, or zero-click content. No matter what you call it, the goal is the same. You want to reach future buyers on the social and content platforms they hang out on every single day, and in a way that compels them to want to work with you when theyre ready. Were going to cover how B2B companies can win with things like: organic social, short-form video, podcasting, YouTube, newsletters, webinars, and communities. Because the best way to win today is to already be on your buyers short-list the day they decide they need a solution. On this show hosted by Erik Jacobson, were going to explore how B2B content teams can do exactly that. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
Listen Now...
Bubble's Content Strategy for Turning 6M Users Into a Growth Engine (w/ Deedi Brown, Head of Content)
Episode 33
Thursday, 9 April, 2026
Erik Jacobson sits down with Deedi Brown, Head of Content at Bubble, to explore how the no-code platform is evolving its content strategy amid massive industry shifts. With AI coding tools like Lovable gaining attention, Bubble is repositioning itself from no-code pioneer to the superior alternative to AI-generated code that still requires developer knowledge.Deedi shares how her 5-person content team is shifting toward customer storytelling, why social belongs under content (not distribution), and how they measure success when traditional attribution doesn't tell the whole story.Key topics covered:[00:00] Intro[02:32] Category shift from no-code to AI coding era[04:24] Competing against AI-generated code platforms[06:08] Content team structure and channel strategy[08:15] Building an army of community evangelists[10:05] Social media as content function not distribution[12:09] Twitter and LinkedIn bread and butter channels[14:46] Personal vs company accounts strategy[20:04] YouTube growth from 30K to 50K subscribers[21:18] AI education conundrum for new users[22:43] Customer-focused storytelling on YouTube[24:24] Case studies wrapped in candy approach[27:33] Episodic content as new TV format[30:10] Self-reported attribution and KPI challenges[32:09] Impressions plus engagement social metrics[34:00] In-platform success over click tracking[37:32] Resource privilege in content measurement[39:00] Paid influencer vs organic ambassador programs[42:47] Organic plus paid content opportunities––This episode is brought to you by Hatch.Hatch helps B2B companies build efficient content engines through video podcasts, short-form video, and YouTube. Learn more at hatch.fm.
