Ad Age Marketer's Brief Author: E.J. Schultz & Adrianne Pasquarelli Actionable marketing strategies and insights from the leaders steering the world's most influential brands. Be a guest on this podcast Language: en Genres: Business, Business News, Marketing, News Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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How American brands can win European audiences on TikTok
Episode 346
Wednesday, 4 February, 2026

Matt Hocken, head of creative at London-based agency mongoose, discusses the subtle difference between American and British consumers and what the sports and entertainment agency is doing for U.K.-based fans on Super Bowl Sunday. He also shares more general, TikTok marketing advice and gives tips on how American brands can curry favor with U.K. audiences.

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