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Marketing Deep Dives by DenyseMARKETING DEEP DIVES by DENYSE is a Podcast for C Author: Denyse Drummond-Dunn Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Seven_First-Use_Fixes
Sunday, 19 October, 2025
The article on which this discussion is based provides an executive overview and seven actionable strategies for businesses to increase repeat purchases by improving the crucial first-use experience of a product. A central argument is that brands frequently leak value in the first week due to consumer confusion over things like product dosing, packaging closure, and safety information, which leads to a drop in confidence. The recommended solutions focus on precise first-use redesign, suggesting practical fixes such as ensuring dose clarity with non-adjective anchors, treating reliable reseal mechanisms as a loyalty feature, and using plain language for safety cues. Furthermore, the post emphasizes leveraging consumer reviews as instructional content to teach correct usage and highlights regulatory and economic tailwinds, such as the move toward standardized food date labels, that support efforts to increase clarity and reduce waste.
