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Marketing Deep Dives by DenyseMARKETING DEEP DIVES by DENYSE is a Podcast for C Author: Denyse Drummond-Dunn Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The Future of CPG: 2026 Consumer Trends for Loyalty and Growth
Wednesday, 10 September, 2025
The discussion about the latest C3Centricity blog post, "The Future of CPG: 2026 Consumer Trends," outlines four critical non-negotiables that will define consumer packaged goods by 2026: experience over product, transparency as a trust multiplier, personalization at scale, and sustainability fused with functional wellness. The article emphasizes that brands must adapt to these expectations to maintain loyalty and growth, as consumers increasingly prioritize values like trust and individual relevance. It introduces the QC2™ (Quantum Customer Centricity) and CATSIGHT™ frameworks as strategic tools to help CPG executives shift from reactive guesswork to proactive, consumer-centric leadership. Ultimately, the article argues that success in the future CPG landscape will hinge on a deep understanding of consumer needs and the authentic integration of these four core values into brand strategy.
