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The Content ByteAuthor: Rachel Smith
Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair. Language: en-au Genres: Business, Careers, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Creating customer-centred content with Mat Patterson
Episode 19
Sunday, 3 May, 2026
This week, Rachel and Lynne are chatting with freelance writer Mat Patterson (morehumancontent.com), who argues small and medium businesses and freelancers should lean into being personal, flexible and customer-close rather than copying big-company systems and jargon. Mat shares his path from web design to customer support to writing, explaining how support work builds communication skills through fast feedback. His work includes newsletters, podcasts and articles for customer-centric SaaS and customer experience companies, focused on clearer, more engaging messaging. We also chat about: Customer marketing via happy customers Why good service requires leadership giving staff authority How generative AI will increase the value of unique human perspective amid generic content Connect with Mat via: https://morehumancontent.com, https://www.linkedin.com/in/mathewpatterson/ and https://www.helpscout.com/resources/supportive-podcast/ Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co
