The Content Byte

Author: Rachel Smith

Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies, plus special guests, for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.
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Language: en-au

Genres: Business, Careers, Marketing

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BEST OF 2025: Using ChatGPT as your marketing brain, with Steven Lewis
Episode 5
Sunday, 25 January, 2026

This week is the last of our Best of 2025 series and in this episode podcast, Rachel and Lynne discuss the impact of AI on freelance writing and marketing with guest Steven Lewis. Steven, a seasoned journalist and copywriter, offers a deep dive into using AI, specifically custom GPTs, to streamline marketing tasks for freelancers. He explains: • the practical steps to creating a custom GPT • how it can maintain consistent client communication • how it can give feedback on your copy to ensure it is on-brand • how it can help freelancers focus on high-value creative tasks • the ethical considerations of AI use and the importance of human connection in an increasingly automated world Connect with Steven on LinkedIn at https://www.linkedin.com/in/stevenlewissydney/ The link to the course he talks about is: https://aicmocourse.com And listeners can get a 10% discount using the coupon code CONTENTBYTE25 Find Lynne www.lynnetestoni.com Find Rachel www.rachelsmith.com.au Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co