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ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms  

ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms

Author: Ali Kazmi & Bryce Whitwam

ShanghaiZhan is a raw, lively, and regular debate about China tech, advertising, creativity & the intersection of it all. Join hosts Ali Kazmi and Bryce Whitwam, for timely discussions on all things China marketing, coming to you directly from Shanghai!
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Language: en

Genres: Business, Management, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it


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Why China Still Can’t Crack the World Cup: Cameron Wilson
Episode 92
Saturday, 29 November, 2025

The 2026 FIFA World Cup is just around the corner, and Asia will be sending eight teams to the biggest tournament in football history — expanded to 48 nations across the United States, Canada, and Mexico. Japan, South Korea, Iran, Saudi Arabia, Australia, Qatar, Iraq, and Uzbekistan have all secured their spots, representing a continent where football passion runs deep. But there's one glaring absence from this list: China. The world's most populous nation will once again watch from the sidelines. It's a paradox that becomes more puzzling with each passing tournament — how can a country with such resources, ambition, and a president who personally dreams of World Cup glory, fail so consistently at the world's most popular sport? To help us unpack this mystery, we're joined by Cameron Wilson — a longtime China resident, cultural observer, and arguably the most passionate voice in English-language Chinese football coverage. 1. Let’s start with the basics: What first drew you into Chinese football? 2. You've long argued that football is a reflection of society. What do you mean by that? 3. What role does fandom play in Chinese football today? Is it the same as Europe? 4. What's the difference between basketball and football in China? 5. What's the culture of success for football in China? 4. Is the gap between watching football and building football widening in China? 5. Let’s flip it: What has China done right in football? 6. You also release music under the alias Shanghai Ultra, and your latest album is called Wavering Loyalty. Why that title?

 

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