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ShanghaiZhan: All Things China Marketing, Advertising, Tech & PlatformsAuthor: Ali Kazmi & Bryce Whitwam
ShanghaiZhan is a raw, lively, and regular debate about China tech, advertising, creativity & the intersection of it all. Join hosts Ali Kazmi and Bryce Whitwam, for timely discussions on all things China marketing, coming to you directly from Shanghai! Language: en Genres: Business, Management, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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From Brand Building to Selling on TikTok: Danni Lin
Episode 93
Monday, 15 December, 2025
We discuss the evolving landscape of social commerce, with a particular focus on TikTok Shop and its impact on brands and consumers. We explore the role of brand accelerators, the importance of creativity in marketing, and the effectiveness of live stream shopping in the U.S. with guest Danni Lin, co-founder of Nextt Group. Danni shares insights on how brands can leverage creators, the significance of branded versus shoppable videos, and the challenges of consumer behavior in a coupon-driven economy. The conversation also highlights a successful case study of Toy Zero Plus, an art toy brand, and its strategies for thriving in the competitive TikTok marketplace.
