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SMC: School Marketing and Communications  

SMC: School Marketing and Communications

Author: imageseven

Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.
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Language: en

Genres: Business, Education, Marketing

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234: Dude, where did my search traffic go? — Why AI summaries are changing SEO
Episode 234
Wednesday, 1 October, 2025

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode, Charlie is joined by Rita and Digital Marketing Specialist, Harrison, to explore some eye-opening stats from the marketing world. From job-switching in the industry, to the surprisingly low awareness of brand purpose, and even why ads perform better when the weather changes. In the Deep Dive, the trio discuss imageseven's latest analysis of school website traffic and how AI is reshaping SEO for schools of all sizes. And, in Rants and Raves, the team rave about Wesley College's Centenary Project and its creative community engagement. Episode Links: Switching roles, brand purpose, strategy disconnect: 5 interesting stats to start your week – Marketing – Niamh Carroll Wesley College Centenary Project Fly Through - Wesley College YouTube Is it a bird? Is it a plane? NO, it's a groundbreaking! - Wesley College The Smoking Ceremony - Wesley College YouTube Got more questions for Charlie and the team? You can ask them via the following: Email: smc@imageseven.com.au Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/

 

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