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SMC: School Marketing and CommunicationsAuthor: imageseven
Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought. Language: en Genres: Business, Education, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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245: Confidence is built in systems, not moments – 3/5
Episode 245
Wednesday, 27 May, 2026
The Insight Series with Charlie Maughan – How parents form confidence - and what it means for your marketing strategy – The Insight In episode three of the Insight Series on how parents form confidence, Charlie discusses why confidence is rarely built in one standout moment. While open days, tours and campaigns all play an important role, he argues they usually confirm what parents already believe, rather than create that belief from scratch. Charlie explores how confidence is built over time through repeated, consistent signals across the prospective parent journey, and why strategy matters in aligning people, messages and touchpoints so confidence can be built purposefully. Episode links: The 2024 B2B Buyer Experience Report – 6sense Determinants of Parental School Choice: A Systematic Review of the Literature The Components and Determinants of School Reputation: Insights from Parents' Voices Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context Drivers of school choice: The role of behavioural science in parental decision making – Independent Schools Victoria Got more questions for Charlie and the team? You can ask them via the following: Email: smc@imageseven.com.au Have you heard about imaginate? The bespoke video solution for schools. If you're ready to take your school's video to the next level, head to imageseven.com.au/imaginate.
