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SMC: School Marketing and CommunicationsAuthor: imageseven
Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought. Language: en Genres: Business, Education, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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225: Managing your digital reputation, an AI Granbot and that Jaguar ad
Episode 225
Wednesday, 4 December, 2024
School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode of SMC, Charlie and Rita are joined by imageseven Account Manager James Tindall, to discuss the impact of reviews on consumers’ purchasing decisions. In an extended Rants and Raves, Jaguar’s controversial new rebrand is put under the microscope as the team share their thoughts. Finally, the team rave about ‘Daisy’, an AI ‘Granbot’ designed to combat scammers by mimicking the conversational style of a grandmother, wasting their time and resources. The impact of online reviews on consumers’ purchasing decisions: evidence from an eye-tracking study The Jaguar rebrand is already the most divisive of 2024 Jaguar ad – Copy Nothing Meet Daisy, the granbot designed to combat scams Got more questions for Charlie and the team? You can ask them via the following: Email: smc@imageseven.com.au Survey: imageseven.typeform.com Here at imageseven, we are always on the lookout for great people to join the team and we have a few opportunities open. To view our available positions or enquire further, head to https://www.imageseven.com.au/work-with-us/
