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SMC: School Marketing and CommunicationsAuthor: imageseven
Insights into the world of school marketing and communications, presented by Charlie Maughan, Rita Kilroy and the imageseven team. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought. Language: en Genres: Business, Education, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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244: Where schools unintentionally create doubt – 2/5
Episode 244
Wednesday, 13 May, 2026
The Insight Series with Charlie Maughan – How parents form confidence - and what it means for your marketing strategy – The Reality In this episode of the Insight Series, Charlie examines why schools do not usually lose enrolments because they lack visibility, but because prospective parent confidence has been gradually worn away. As part of the Insight Series on how parents form confidence, he explores how inconsistent messaging, unclear differentiation, unsupported claims and internal misalignment can create doubt at key points in the enrolment journey. Charlie also explains why simply producing more content or launching more campaigns will not solve the problem when the signals parents receive from your school are mixed. Episode links: Determinants of Parental School Choice: A Systematic Review of the Literature School Choice: A Research Report 2021 – Independent Schools Australia The Components and Determinants of School Reputation: Insights from Parents' Voices Got more questions for Charlie and the team? You can ask them via the following: Email: smc@imageseven.com.au Have you heard about imaginate? The bespoke video solution for schools. If you're ready to take your school's video to the next level, head to imageseven.com.au/imaginate
