Behind the Money

From hostile takeovers to C-suite intrigue, Behind the Money takes you inside the business and financial stories of the moment with reporting from Financial Times journalists around the world.

Author: Financial Times

From hostile takeovers to C-suite intrigue, Behind the Money takes you inside the business and financial stories of the moment with reporting from Financial Times journalists around the world. Hosted on Acast. See acast.com/privacy for more information.
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Language: en

Genres: Business, Business News, News

Contact email: Get it

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Why Big Tobacco is buzzing over nicotine pouches
Tuesday, 19 August, 2025

This is a revised version of an earlier episode and clarifies the position of Zyn in the US market.As the popularity of cigarettes has slid in the past couple decades, Big Tobacco has been searching for a new hit product. Now, they think they’ve found it: nicotine pouches. FT reporters Clara Murray and Mari Novik explain how nicotine pouches became popular, and whether they’ll become the sector’s newest addiction or if they will be snuffed out. Clips from ABC News, ABC4 Utah, CBS Mornings, Theo Von Podcast, Time, TikTok- - - - - - - - - - - - - - - - - - - - - - - - - - For further reading:The new nicotine hit that could save Big TobaccoBig Tobacco stock rally reveals uncomfortable truthBig Tobacco will take heat on its smokeless transformation- - - - - - - - - - - - - - - - - - - - - - - - - - Follow Clara Murray on X (@clara__murray) and Bluesky (‪@claradoodle.bsky.social‬). Follow Mari Novik on X (@marinoevik) and Bluesky(@marinovik.bsky.social‬). Saffeya Ahmed is on X (@saffeya_ahmed), or you can follow her on LinkedIn for updates about the show and more. Read a transcript of this episode on FT.com Hosted on Acast. See acast.com/privacy for more information.