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The StoryConnect PodcastStoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. Author: Pioneer Utility Resources
StoryConnect features interviews with marketers, communicators, CEOs and other leaders at cooperative and independent broadband companies, electric cooperatives and municipal power providers. The goal of the podcast is to help listeners discover ideas to shape their stories and connect with their customers. It is produced by Pioneer Utility Resources. Language: en Genres: Business, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Fiber Cup Champions: How Team Midwest Scores with Esports Sponsorships, With Candy Riem
Episode 373
Wednesday, 1 April, 2026
From cross-branding and tournaments to a local college team sporting the utility's name on its arena, Michigan's Midwest Energy & Communications plugs directly into a high-bandwidth internet subscriber audience. Candy Riem shares how Team Midwest turned an esports sponsorship into an effective broadband marketing story.
