Upward & Onward

Author: Ali Jobe

Entreprenuership, Creativity and Business!
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Language: en

Genres: Business, Entrepreneurship

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How He Built a Food Brand With Just an iPhone
Tuesday, 18 November, 2025

What does it take to turn simple food posts into a real brand built on millions of views, restaurant impact, and consistent creativity?In this episode of Upward & Onward, I sit down with Nick Perkins (Perks Eats) to talk about how he built a food brand using only his iPhone, how his videos help restaurants succeed, and what creators should focus on if they want real growth.In this conversation we cover:• How Perks Eats grew his page from a hobby into a business• The impact food creators can have on small restaurants• What actually makes a video perform well• How he thinks about hooks, retention, and analytics• What metrics matter most for creators• Staying consistent and avoiding burnout• His favorite foods, dream collabs, and behind-the-scenes stories