 |
CHURN FMAuthor: Andrew Michael
CHURN FM is the podcast for subscription economy pros. Every Wednesday we hear how the worlds fastest growing companies are tackling churn and using retention & engagement to fuel their growth. Language: en-us Genres: Business, Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
Listen Now...
E298 | Why LLM Agents Are Now your VIP Visitors and How to Optimize for Them
Episode 298
Friday, 14 November, 2025
Today on the show, we have Kevin White, Head of Marketing at Scrunch AI, a platform helping brands stay discoverable in the era of AI-powered search. Kevin brings experience from leading go-to-market and marketing teams at Segment, Retool, and Common Room, as well as advising fast-growing startups like Ashby, Deepnote, and Gretel.ai. In this episode, we explore how the rise of answer engines like ChatGPT and Perplexity is reshaping how people find information online—and what it means for marketers. We discuss how Scrunch helps brands optimize their sites for large language models (LLMs), why bots are becoming the new audience, and how AI-driven search is redefining visibility and discovery. We also delve into lessons from Segment and Retool on balancing self-serve and enterprise growth, how activation-first onboarding drives retention, and why doing “white-glove at scale” can triple user success. We wrap up by unpacking Kevin’s biggest learnings on churn and growth—from Reforge’s “don’t fill a leaky bucket” principle to why something as simple as naming conventions can make or break a company’s ability to scale.Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.
