Demand Gen U

Author: Metadata.io

Demand Gen U goes deep on one topic to bring you actionable, no fluff B2B marketing lessons we've learned along the way. In each episode, the Metadata team shares their successes (and failures), plus teach you what theyre doing to drive results. Get practical frameworks, tactics, and ideas you can immediately apply in your role.
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Language: en

Genres: Business, Marketing

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The Last Class of Demand Gen U… for Now
Episode 64
Monday, 29 May, 2023

Get ready as we take a trip down memory lane… We’ve got a bit of a different episode for you this time. We’re sad to say that Jason, our VP of Marketing, will be leaving Metadata. So we thought this would be a great opportunity to look back at Metadata’s marketing highlights, challenges, mistakes, and fun stories from behind the scenes of DGU. Join us for a bittersweet farewell as we swap stories and sum up all the lessons we’ve learned over the past few years of Jason’s reign over the marketing team. This podcast will be taking a pause after this episode – so watch this space for updates! Find out: The DGU origin story How Jason hired Mark What we learned from our time running DGU0:00 – 1:33 Intro 1:33 – 4:13 Jason’s announcement 4:13 – 5:35 How Jason found his first startup experience 5:35 – 8:16 How working at Metadata compares to his previous roles 8:16 – 12:56 The DGU podcast origin story 12:56 – 17:13 The story behind Jason hiring Mark 17:13 – 20:26 Metadata’s experiments with LinkedIn video 20:26 – 24:03 Metadata’s LinkedIn strategy 24:03 – 25:18 How Jason and Mark became the faces of Metadata 25:18 – 32:56 How Metadata dipped its toes into marketing with celebrities 32:56 – 36:31 How Metadata partnered with DGMG 36:31 – 46: 20 Top moments from the marketing team’s retreat 46:20 – 1:02:32 The not-so-great moments of marketing Metadata 1:02:32 – 1:05:42 Goodbye from Jason