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Enterprise Thought LeadershipAuthor: TechPros.io
As technology disruption accelerates, the Enterprise Thought Leadership Podcast shares insights from business and technology leaders at the forefront of enterprise transformation. Covering a range of industries, we interview C-level leaders of solution providers driving innovation across the enterprise landscape and executives navigating the people, process and technology changes to ensure their organisations and supply chains remain competitive and future-proof. Subscribe today and equip yourself with the knowledge and strategies to thrive in an era of constant change! Language: en-gb Genres: Technology Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Eps.86 | From SDRs to AI agents Building marketing's agentic future with Marie Wilcox
Episode 86
Wednesday, 25 February, 2026
Marie Wilcox, VP of Marketing at Binalyze, has built a marketing engine powered by AI agents—what she calls Nova Bots—that has fundamentally changed her go-to-market motion. Moving from a traditional SDR model to agentic workflows trained on intent data and personalised content, she has achieved MQL-to-SQL conversion rates of 18–20%, improved lead quality significantly, and accelerated sales cycles. But here's the critical insight: the technology only works if the foundation is solid. "Without good training, without good product knowledge, you just end up with rubbish," Marie says.In this episode, she walks through the practical implementation, the role of tools like HubSpot, Clay, n8n, and custom GPTs, and why the future of marketing demands prompt engineering and GTM engineering skills. The conversation challenges the myth that AI replaces people—instead, it augments expertise when deployed thoughtfully.Timestamps00:00:00 - AI as enhancement, not replacement.00:03:00 - Finalize and the problem it solves.00:05:00 - How forensic data automation works.00:08:00 - Enterprise and MSP customer base.00:09:00 - Marketing mix: thought leadership, events, inbound, outbound.00:10:00 - Replacing SDRs with AI agents.00:11:00 - Nova Bots: personalisation at scale using Clay and N8N.00:13:00 - Building custom GPTs for consistent messaging.00:16:00 - How sophisticated workflows simplify outbound.00:18:00 - Intercom and website chat automation.00:20:00 - Results: conversion rates and ROI.00:21:00 - MQL to SQL conversion improvement to 18-20%.00:23:00 - AI training, hallucination risks, and human oversight.00:25:00 - Company-wide AI Day and N8N learning.00:28:00 - AI as a resource, not a replacement.00:30:00 - The future of marketing skills.00:33:00 - The evolving landscape of AI tools.00:34:00 - Final advice for marketers embracing AI. Guest bioMarie Wilcox is Vice President of Marketing at Binalyze, a next-generation automated investigation and response platform for cybersecurity teams. With 20 years of B2B marketing experience across cybersecurity, data analytics, and SaaS, she has worked with enterprises including BAE Systems, Siemens, and McLaren Applied, as well as high-growth scale-ups. Marie is a Fellow of the Chartered Institute of Marketing, chairs the CIM Southeast Region, and sits on the board of the Chartered Institute of Information Security. She pioneered two Gartner market categories: Continuous Controls Monitoring and Cloud Investigation Response Automation.Resources and links mentionedMarie Wilcox on LinkedIn Tim Bond on LinkedIn BinalyzeHubSpotClay n8nIntercomWant to teach your team to build their own AI agents that act like teammates, boosting productivity, quality and job satisfaction? Get your FREE AI Opportunity Report (for listeners with teams of six or more), a quick team survey and consultation that maps priority workflows, time saved and ROI from an AI upskilling programme. Visit Cogniscale.com and enter promo code PODCAST.Follow and rate the podcast on Spotify or Apple Podcasts. Got a burning topic or question? Email podcasts@techpros.io Find out more about TechPros.ioUpcoming events and roundtables: https://techpros.io/virtual-experiences/ Join the podcast community on LinkedIn: https://www.linkedin.com/company/enterprise-thought-leadership/ Follow the Enterprise Thought Leadership podcast on Spotify and Apple Podcasts to never miss an episode. Rate and review the show on your preferred platform. Join the growing podcast community on LinkedIn to connect with other business leaders exploring AI, automation, and the future of work.Want to teach your team to build their own AI agents?Get your free AI Acceleration Report at cogniscale.com/ai-acceleration-report. This quick survey and consultation maps priority workflows, time saved, and ROI from an AI upskilling programme. Available for organisations with teams of six or more. Use promo code PODCAST when you visit.
