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TheInquisitor Podcast with Marcus CauchiAuthor: Marcus Cauchi, Laughs Last Ltd
Business Insights & Strategies From Experts: Unveiling Simple Truths Behind Success.Im always grateful for Reviews and remember to Subscribe Language: en Genres: Business, Careers, Management Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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The LinkedIn Playbook for B2B sales - with Graham Riley
Episode 570
Friday, 27 February, 2026
In this episode of the Inquisitor Podcast, host Marcus Cauchi talks with LinkedIn expert Graeme Riley, a platform user since 2004 and business development consultant since 2012, to cut through the noise and get practical about what actually works on LinkedIn. Graeme shares why most people are using LinkedIn wrong, how the platform's algorithm has evolved, and what separates the salespeople who consistently hit their targets from those who burn out in 18 months. Topics covered include: building a LinkedIn strategy tied to revenue goals, curating your ideal client network, optimising your profile for today's audience, the right content mix for dwell time and reshares, the difference between free, premium and Sales Navigator accounts, and why most companies are wasting their investment in the platform. Whether you're a solo entrepreneur or leading a sales team, this episode will challenge your assumptions and give you actionable steps to stop being a well-kept secret. Find Graeme Riley on LinkedIn https://www.linkedin.com/in/grahamkeithriley/
