JCIRA: Curious and Interesting Author: Sukki Yoon Youre listening to Curious and Interesting, a two-minute podcast on whats new and intriguing in the world of advertising research. Im Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising. Be a guest on this podcast Language: en-us Genres: Science, Social Sciences Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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45.4-8: Synced advertising: Privacy and brand impact
Episode 4
Sunday, 22 December, 2024

Segijn, C. M., Kim, E., & van Ooijen, I. (2024). The Role of Perceived Surveillance and Privacy Cynicism in Effects of Multiple Synced Advertising Exposures on Brand Attitude. Journal of Current Issues & Research in Advertising, 45(4), 506–522. https://doi.org/10.1080/10641734.2024.2318711

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