JCIRA: Curious and Interesting

Author: Sukki Yoon

Youre listening to Curious and Interesting, a two-minute podcast on whats new and intriguing in the world of advertising research. Im Dr. Sukki Yoon, editor of the Journal of Current Issues and Research in Advertising.
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Genres: Science, Social Sciences

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46.3-6: Wheelchairs, Ads, and Cultural Intelligence
Episode 3
Sunday, 28 September, 2025

La Ferle, C., Muralidharan, S., & Roth-Cohen, O. (2025). Using Cultural Intelligence (CQ) to Explain Differences Between Gen-Y and Baby Boomer Preferences for Models with Disabilities in Advertising. Journal of Current Issues & Research in Advertising, 46(3), 396–410. https://doi.org/10.1080/10641734.2025.2529003