MRX Lab

Author: FlexMR

The MRX Lab from FlexMR explores new and novel conversations from the fringes of the market research & consumer insights industry in 10 minutes or less.
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Language: en

Genres: Business, Marketing

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#63 - How to Socialise Customer Insight and Engage Stakeholders
Episode 4
Tuesday, 22 April, 2025

How do successful brands ensure that customer research, insight and data is integrated into operational decision-making? That's the question that Kira Newton from British Gas helps us to answer - as she explains the role of the CX Club, strong internal branding, always-on insight and developing tools that respond to the needs of each business unit.Over the course of this 20 minute episode, we discuss how British Gas make use of a wide variety of methods, including regular meetings, guest speakers, and an engaged community of customers to bring data to life and ensure it forms the basis for robust decision making.---Presented by: Mike Connor, SDR @ FlexMRFeaturing: Kira Newton, Head of Customer Experience Research and Insight @ British GasFor more info on FlexMR, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.flexmr.net⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Or connect via ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠ / ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠