Lancaster University Marketing Podcast Series

Author: Lancaster University Management School

Language: en

Genres: Business, Education, Marketing

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Consuming Kitsch?
Episode 3
Wednesday, 22 July, 2020

This podcast will introduce you to the world of consumer behaviour offering discussion of the consumption of kitsch. What is kitsch? Do we love it or hate it? You will learn about the history, etymology and theories of kitsch, unravelling why we consume kitsch and why kitsch allures us as consumers. Oh yeah! And you will learn a little about garden gnomes along the way too 😉! So sit back, relax and get ready to consume some kitsch. Enjoy! Dr. Leighanne Higgins is a Senior Lecturer in Marketing at the Lancaster University Management School. She teaches (advanced) Consumer Behavior on undergraduate and postgraduate Marketing degree programs and researches questions at the intersection of consumer behavior, religious practices and disability access barriers to the touristic marketplace.