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Everything Thought LeadershipI've spent more than three decades in the field o Author: Everything Thought Leadership
I've spent more than three decades in the field of thought leadership marketing. As the founder of Bloom Group LLC, I helped large and small professional services, software and other B2B companies showcase their expertise and generate new clients and revenue. Buday Thought Leadership Partners is my latest venture, and I have a new book out now on Amazon and Barns & Noble: "Competing on Thought Leadership." "Everything Thought Leadership" combines my 35 years of helping clients market superior expertise with the stories and insights of influential thought leaders. If you want the insider perspective from some of the most pioneering minds in the business, then this podcast is for you. Episodes release in the first week of each month on SoundCloud, as well as Spotify and Apple Podcasts. We also have a video component for each episode, located on the Buday TLP YouTube channel. Language: en Genres: Business Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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ETL – What the Best IT Services Firms Do Differently with Thought Leadership – Manish Bahl & Alan Alper
Friday, 2 January, 2026
IT services has become the largest sector in the $5.4 trillion global IT industry. But it’s also become a highly competitive sector. In the U.S. alone, the number of IT services firms increased 37% between 2002 and 2022 (Census Bureau). The result? The companies that hire IT services firms have more trouble determining which ones to use. That's why many IT services firms are turning to thought leadership. They see the need to demonstrate their unique expertise. On this episode, Bob Buday, Alan Alper and Manish Bahl walk you through a study they conducted in 2025 that has huge implications for IT services firms that must differentiate themselves to grow faster. The trio discuss key findings from the research, which included a survey of 300 IT services firms, a survey of 200 executives who decide on which IT services firms to use, and 20 interviews with thought leadership professionals in the industry, their clients and others. Read the full study at: https://itthoughtleadership.com/ Alan is an affiliate of Buday Thought Leadership Partners, and Manish is founder and director of market researcher Curious Insights. Both worked in thought leadership at Cognizant, whose thought leadership and marketing investments helped increase revenue 7-fold between 2007 and 2021. Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews.
