The Digible Dudes

Author: Digible

The Digible Dudes podcast brings you weekly interviews with the most influential minds in the apartment marketing world. You will learn the inner workings of multifamily marketing so you can know exactly whats happening. Each week, Reid Wicoff and David Staley sit down with guests that are at the front of multifamily marketing to share their stories. If you want to get ahead, this podcast is for you.
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Language: en

Genres: Business, Marketing

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EP224: How to Find Your Purpose in Life & Business (The Ikigai Method)
Episode 227
Thursday, 17 April, 2025

In this episode of the Digible Dudes Podcast, hosts Reid and David dive into the Japanese concept of Ikigai — a powerful framework that blends passion, purpose, and profession to uncover your reason for being.From its deep cultural roots in Eastern philosophy to its practical applications in Western entrepreneurship, this episode explores how aligning what you love, what you're good at, what the world needs, and what you can be paid for can radically shift how you approach work—and life.Whether you're a startup founder, a multifamily marketer, or simply questioning your next move, this conversation is packed with mindset shifts, philosophical insights, and real-world applications of Ikigai.In this episode, we cover:What is Ikigai and why it's more relevant than everThe tension between Western ambition and Eastern contentmentWhy chasing money alone can leave you unfulfilledReal-life examples of entrepreneurs who "had it all"—and still felt emptyHow to apply Ikigai even if you’re not an entrepreneurThe missing element in Ikigai (Hint: It's not money)Why your purpose evolves with each season of lifeIf you found this episode valuable, be sure to subscribe, leave a review, and share it with someone who needs a little help finding their own Ikigai.Digible:⁠ https://digible.com/Fiona: ⁠⁠⁠https://www.myfiona.com/Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠(00:00) Preview(00:31) What is Ikigai?(01:38) The Four Pillars of Ikigai(04:26) How Entrepreneurs Can Use the Ikigai Framework(06:50) The Money Trap in Western Culture(10:48) How Entrepreneurs Define Freedom and Purpose(13:56) Applying Ikigai Without Changing Jobs(17:02) Why Fulfillment Requires Full Engagement(20:46) High Context vs Low Context Cultures(23:36) Ikigai Across Life Stages and Seasons