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The Marketing Careers PodcastAuthor: Erik Harbison
Don't navigate your marketing career alone. Our mission is to provide tips, tools, & connections to marketers everywhere. Whether youre a marketing student, specialist, manager, or leader, we tackle burning industry questions and provide guidance on how to accelerate your career. In every episode, you'll also get links to helpful tools & templates available exclusively to our members. The Marketing Careers Podcast is sponsored by TheMarketingHelp.co, the only mentorship platform just for marketers. The podcast is hosted by Erik Harbison, industry veteran, CMO, and co-founder of TheMarketingHelp. Subscribe today: https://www.themarketinghelp.co/#join Language: en Genres: Business, Careers, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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Generative AI Disruption - Eps. 9: Marketing Pricing & Product Leader, Robert Campbell
Episode 109
Wednesday, 15 May, 2024
Key takeaways from our guest, Pricing Strategist & Product Marketing Leader, Robert Campbell: Start by understanding how generative AI models work. There are two main types of prompts used for generative AI: imperative and declarative. Imperative prompts provide step-by-step instructions, while declarative prompts ask for a specific output. Understanding these distinctions will help you get the most out of generative AI tools.Don't replace human creativity and judgment entirely with generative AI outputs. While generative AI can be a valuable tool, it's important to remember that it is still under development. Be aware of potential biases in the training data and the limitations of the technology.Focus on several metrics when using generative AI:Engagement metrics: Track how well different content performs (human-created vs. generative AI-created) to measure effectiveness.AB Testing: Use generative AI-generated content alongside human-created content to see which performs better.Traditional marketing metrics: Keep focusing on revenue generation, churn rate, and other important marketing metrics. AI tools and resources mentioned in the episode:Runway.aiDall-EConnect with Robert Campbell:linkedin.com/in/robertwcampbell/ For more support on navigating the disruption of Generative AI:Go to: themarketinghelp.co/genai to access:A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I.Your Gen A.I. Transformation checklistComprehensive list of Gen A.I. tools every marketer should be testing dailyHaving trouble navigating marketing disruptions, a job search, or building and developing your marketing team? Let us help!Just email me directly -> erik (at) themarketinghelp (dot) coor Schedule a call with us here -> themarketinghelp (dot) co (forward slash) #schedule Thanks to our Presenting Partner : 6sense.comEliminate the costs of missed opportunities and mistimed deals by pinpointing the accounts that matter most.The only ABM platform powered by Revenue A.I.See 6sense in action and schedule your demo now: themarketinghelp.co/6sense
