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The Bottom Line: Ecommerce Tactics for Profitable GrowthAuthor: Cody Wittick & Taylor Lagace
Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness to name a few) and generating over 350M in revenue, they offer practical, actionable advice. So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. Meet them every two weeks for new episodes where you can find more training, templates and get help with your influencer marketing campaign at https://bit.ly/Kynship_Podcast or by DMing them on X at @Cody_Wittick and @TaylorLagace. Language: en Genres: Business, Business News, Marketing, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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5 Things Most Brands Get Wrong About LTV
Episode 76
Wednesday, 10 December, 2025
👉 Grow your bottom line: https://www.kynship.co/ Most brands are optimizing for LTV the wrong way.Tracking shallow metrics, trusting false profitability, and scaling acquisition without understanding how or if the revenue will come back…Here's the brutal truth... If you don’t understand the real levers behind LTV, you’ll keep chasing tactics that barely move the needle.That's why today, I’m breaking down why you need to measure with cohorts, how long-tail retention impacts your true profitability, why product type —not marketing—drives repeat behavior, and which tactics actually work when it comes to scaling your specific business.The worst outcome is spending years optimizing tactics that just barely move the needle, so don't miss out.Tune in and discover the real reason your business is stalling.Key Takeaways:00:00 Intro 01:13 You need to measure with cohorts05:07 The truth about customer value07:38 Retention is genetic 12:20 Tactics that actually move the needle 16:33 Be honest about your business model viability 18:35 What you need to remember 19:40 Outro Additional Resources:Follow us on X:👉 Cody: https://x.com/Cody_Wittick 👉 Taylor: https://x.com/TaylorLagace The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs.Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice.So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. 🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533
