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The Bottom Line: Ecommerce Tactics for Profitable GrowthAuthor: Cody Wittick & Taylor Lagace
Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, on their podcast as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs. Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness to name a few) and generating over 350M in revenue, they offer practical, actionable advice. So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. Meet them every two weeks for new episodes where you can find more training, templates and get help with your influencer marketing campaign at https://bit.ly/Kynship_Podcast or by DMing them on X at @Cody_Wittick and @TaylorLagace. Language: en Genres: Business, Business News, Marketing, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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3 Ways to Grow When Paid Media Stops Working
Episode 81
Tuesday, 10 March, 2026
DTC and eCommerce brands are facing rising ad costs, climbing CAC, and tighter margins in 2026. If your growth strategy still depends on cheaper paid media, it is time to adjust.In this episode of Bottom Line, Cody sits down with Chris Hall, founder of Ecomm Cowboy and former Shopify operator, to break down the new DTC operating system for profitable growth.He shares three strategic shifts brands must make as paid media gets more expensive:• Generate more organic and low cost traffic• Increase LTV through smarter product development• Cut overhead and operate leanIf you run a Shopify brand or lead an eCommerce marketing team, this episode is a practical blueprint for navigating rising ad costs and building sustainable growth.Subscribe for more conversations on DTC strategy, eCommerce marketing, paid media, and LTV optimization.👉 Grow your bottom line: https://www.kynship.co/ Tune in now. Key Takeaways:00:00 Intro01:28 Why DTC Needs Real-Time Learning02:42 The Loneliness of Remote Operators04:01 The Future Marketer: AI + Generalist Skill Stack06:49 Clarity > Clever in Modern Marketing09:15 Chris’s Path: Football to Ecom18:52 The Hard Truth About Agencies20:56 Free or Cheap Traffic Is Mandatory21:35 Increase LTV Through Product Development22:35 Get Lean and Cut Overhead28:02 The Future of Brands, Agencies, and SaaS38:00 Recap and OutroAdditional Resources:Chris Hall (Ecomm Cowboy) on Youtube: https://www.youtube.com/channel/UCSwY9_J4Vk4qTWQ2oFAH95gFollow us on X:👉 Cody: https://x.com/Cody_Wittick 👉 Taylor: https://x.com/TaylorLagace The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they dive into the challenges and strategies for growing ecommerce brands to 8-9 figures. They share insights on overcoming ad creative challenges, managing cost caps, scaling Meta ads, unit economics and forecasting, and expanding influencer marketing programs.Their expertise in performance marketing is not just theoretical; with a track record of launching successful campaigns for major brands (M&Ms, Purdy & Figg, Supergut, & AnimalHouse Fitness, to name a few) and generating over $350M in revenue, they offer practical, actionable advice.So, if you're looking to improve your marketing strategies, boost profitability, or scale your ecommerce brand, this podcast draws on experience from industry leaders and founders just like you. 🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533
