Brand Origins

Author: Chris Garin

A podcast for Filipino entrepreneurs. Learn about the origins of the latest Startups in the Philippines, as well as the histories behind the biggest brands in the country (Ayala, SM, Jollibee, Shopee, Lazada). Watch the video versions of these episodes on YouTube. youtube.com/c/BrandOrigins
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Language: en

Genres: Business, Entrepreneurship

Contact email: Get it

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iTunes ID: Get it

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How The Secret Company Behind Vivo, Oppo, Realme beat Samsung
Episode 3
Sunday, 2 April, 2023

In this episode, Chris talks about BBK Electronics — the Chinese smartphone company behind Vivo, Oppo, Realme, OnePlus, and iQOO. Learn about why they decided to launch multiple brands instead of just launching one big brand, their growth strategies, and how they defended their market share against the threat of Xiaomi. ------ TIMESTAMPS: (3:00) - Humble beginnings of Duan YongPing and BBK Electronics (8:49) - The Real reason why Vivo and Oppo invest heavily on advertising (12:37) - The Battle for India: Xiaomi vs. BBK (15:26) - Why BBK launched Realme (17:18) - Why BBK launched multiple brands instead of just one big brand (21:50) - BBK Electronics clever distribution strategy ------ Subscribe to my YouTube channel For shorter clips, follow me on Tiktok and Instagram Want to sponsor an episode? Check out the details on my website.