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The Helping Musicians PodcastAuthor: The Helping Musicians Podcast
A weekly musician helping podcast. Your mates who just wanna help ya make a living from your music. Answering the questions you give us, plus getting industry experts to share their tips, stories, and advice. New episodes every week. Key points summarised on the Instagram - @helpingmusicianspod Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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AS DECEMBER FALLS // The Helping Musicians Podcast // Episode 137
Episode 3
Wednesday, 14 January, 2026
A two-fold banger of a guest today. Cos not only is our episode today with a rockstar who tours the world playing to thousands of adoring fans. BUT he's also a wizard with marketing background so he can teach ya the real world results of sorting your social shizz out. Ande Hunter from As December Falls is todays guest - and this episode is the ultimate definition of why putting the work in on the boring stuff is what allows you to do the rockstar stuff.He's open about merch stratgies, Facebook ad techniques, how to self-promote your gigs and so much more.Thank you Ande for your openness. And being cool as f. Obvs.AS DECEMBER FALLS - https://www.instagram.com/asdecemberfalls/?hl=enTHE POD ANDE MENTIONS - https://youtube.com/@musicmarketing?si=irx0rv6YGl6WwHBQTHE MARKETING TRAINING ANDE MENTIONS - https://indepreneur.io/OUR INSTA - https://www.instagram.com/helpingmusicianspod/Episode Features:- Why bands need to learn digital marketing, not just “post more.”- How to show your music online to people who have never heard of you, and make them care.- The value of writing “bad songs” early, and why that phase is necessary, not embarrassing.- The gym analogy for songwriting, plus why “overnight success” is usually a myth.- How long it took As December Falls to write the first song they’d still proudly play now.- The power of testing instead of guessing which song is “the single.”- Their release strategy shift: thinking more like hip hop (more singles, more frequency) vs the classic band album cycle.- The content system that changed everything.- Practical breakdown: filming 30–40 takes per track, trimming to 15–30 seconds, and posting daily.- Why low-budget performance content can outperform expensive music videos.- Their streaming results from organic short-form.- The surprise platform: Facebook Reels. Why they bothered and why it paid off.- Real talk on demographics: Facebook skewing older, but still pulling lots of under-35 fans for them.- Career “needle movers”: why it’s rarely one moment, and more like 10 things stacking together.- Charting as a storytelling tool: how “we’re battling huge artists” can motivate physical sales fast.- Catalog explained properly: why owning your back-catalog is long-term financial stability.- Label deals in plain English: advances, recoupment, and why “free support” often becomes your bill.- Merch as the real engine: how they built a sustainable business from merch.- Email list growth: building direct fan contact (and why that’s the real asset).- Live touring economics: how they progressed from 100-cap rooms to sold-out Rock City.- The shift from promoters to self-promoting, and how risk changes as venues scale.- Running ads for shows: why they’d rather spend to create new fans than play empty rooms.New episodes every Monday x
