 |
Hacks and Hobbies with Junaid Ahmed | Passion to Profit StoriesAuthor: Junaid Ahmed
This is more than a podcast its a space for dreamers, builders, and creators who believe that passions arent just pastimes theyre the seeds of purpose and profit. Each episode uncovers real stories, practical strategies, and powerful lessons to help you build confidence, authority, and success. From hobbies to business breakthroughs, discover how your passion can become your purpose and your legacy. Wanna be a guest? Apply on PodMatch: https://www.podmatch.com/member/hacksandhobbies Junaids book Home Studio: https://homestudiobook.com LI: https://linkedin.com/in/superjunaid Language: en Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
Listen Now...
Jeff Greenfield on Reinventing Marketing Attribution: How AI and Data Are Changing the Game
Episode 74
Thursday, 23 October, 2025
What if you could finally measure what really drives revenue—without cookies, guesswork, or silos?In this episode, Jeff Greenfield, the authority behind Provalytics, takes us on a riveting journey through the future of marketing measurement. Get ready for a conversation that shatters the myths of digital attribution, revealing how data and AI can uncover the true impact of every marketing dollar—even in a world without third-party cookies. Jeff opens up about the emotional weight of uprooting the status quo and shares how “being less wrong” might be the most valuable marketing mindset of all.What You'll Learn:The seismic shift from click-driven to impression-driven attributionWhy legacy analytics are failing marketers (and how AI closes the gap)The real story behind multi-channel campaigns and the customer journeyHow to finally connect brand awareness to hard business resultsThe one marketing metric that keeps CEOs and marketers up at nightTimestamps:[00:01] Welcome back, and why marketers are in crisis without cookies [03:30] AI-driven attribution: going backwards to find real answers [07:08] The full customer journey: from website to Amazon to everywhere [10:20] Breaking organizational silos—unifying finance, marketing, and agencies [14:13] Proving the value of brand-building: connecting impressions to revenue [16:52] The metric that changes everything: Time to Conversion [20:07] Jeff’s vision for the next 2–3 years in marketing measurementGuest Links:Website: provalytics.comAdditional resource: Provalytics Attribution Certification Course
