The Eco Well podcast Author: Jen@theecowell In this show, Jen Novakovich, Canadian cosmetic chemist from The Eco Well, interviews international cosmetic scientists and industry leaders to bring you a fresh new conversation a week about all things beauty! Be a guest on this podcast Language: en Genres: Chemistry, Science Contact email: Get it Feed URL: Get it iTunes ID: Get it Get all podcast data

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Beauty's Issue with Snowballing Misinformation with Michelle Niedziela PhD
Episode 233
Tuesday, 20 May, 2025

Beauty has a misinformation problem. In my latest podcast, we take a look at the issue from a behavioural science POV with behavioural neuroscientist and consumer researcher, Michelle Niedziela, PhD. How is misinformation influencing consumer AND brand behaviour, why has misinfomation snowballing been such an issue, how is misinformation impacting beauty innovation and business bottom lines, and more.   Interested in supporting the podcast? Please share, subscribe and write a review! If it's accessible, we also have a Patreon which you can find at patreon.com/theecowell

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