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Uncomplicated MarketingAuthor: Sacha
"Marketing Uncomplicate - It" is your ultimate podcast destination for entrepreneurs and industry experts supporting small businesses. Join us as we explore the world of marketing, especially for businesses just launching or facing challenges. Hosted by Sacha Awwa, this podcast serves as a beacon for the resilience of entrepreneurs and business owners navigating their industries. Our guests share hard-fought battles, invaluable lessons, and innovative strategies that have reshaped businesses. With a blend of humor and insightful wisdom, we challenge conventional approaches and offer out-of-the-box marketing strategies. Tune in for behind-the-scenes insights into the entrepreneurial journey, filled with laughter and transformative discussions. Welcome to "Marketing Uncomplicate - It," where we simplify marketing for your success. Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#76 Marketing in Motion: Why Location Beats Algorithms Every Time
Wednesday, 19 November, 2025
From Location to Loyalty — Unlocking Geofencing for Real-World ResultsIn this week’s episode, Sacha sits down with Chris Seminatore—founder of GetGeofencing.com and a true pioneer in location-based digital marketing—to unpack how geofencing lets you reach the right people, in the right place, at the right moment.From Navy intelligence and TV production to building a seven-figure agency serving over 1,600+ campaigns and 350+ businesses across the U.S. and Mexico, Chris shares how “unsexy” industries (think plasma centers, funeral homes, political campaigns) quietly crush it when you combine sharp data, empathetic messaging, and relentless experimentation.We dig into:Geofencing 101: what it actually is (beyond Facebook radius ads) and how it works in real lifeThe tech behind it: 13-inch accuracy, satellites, WiFi, RFID, and the same backbone Uber relies onConversion zones: tracking who actually walks into your location after seeing your adWhy “boring” verticals (plasma centers, hospice, legal, politics) often outperform sexy DTC brandsThe Burger King vs. McDonald’s playbook—and how challenger brands can steal market share with locationData as the real edge: which locations work, which creatives hit, and how to reallocate budget fastFacebook & search fatigue: why traditional social ads are getting noisier and less trustedThe power of retargeting + multi-channel: why familiarity and repetition still drive most conversionsCopy that converts: using questions, emotion, and empathy instead of clever-but-confusing headlinesBuilding a 7-figure agency with 0 cold outreach: referrals, responsiveness, and radical honestyHow Chris uses AI (including video tools like V0/3) as a creative collaborator—not a magic wand🎯 Key Takeaways:Relevance > reach: Where people go is one of the strongest signals of buying intent—geofencing lets you build audiences from real-world behavior, not guesses.Clicks are not the finish line: Conversion zones and foot-traffic tracking give you a clearer, more honest ROI than vanity metrics.Retargeting is non-negotiable: Most sales happen on the follow-up; pairing geofencing with retargeting multiplies performance.Unsexy industries print money: Markets like plasma centers, political campaigns, and local services win big when others are too “cool” to serve them.Perfection is the enemy of progress: Launch, learn, and iterate—no one actually knows how a campaign will perform until it’s live.Trust is a growth strategy: Transparency, fast responses, and treating clients like partners can build an entire pipeline on word of mouth.🔗 Connect with Chris:Website: GetGeofencing.comCompany: Get Geofencing – Location-based digital marketing for real-world resultsLinkedin: Chris Seminatore#Geofencing #DigitalMarketing #LocationBasedMarketing #AgencyLife #PerformanceMarketing #PoliticalCampaigns #UnsexyIndustries #Retargeting #AdTech #UncomplicateItPodcastFollow Us: 📸 Instagram: Uncomplicate It! ▶️ YouTube: Uncomplicated Marketing - YouTubeFollow Us:📸 Instagram: Uncomplicate It!▶️ YouTube: Uncomplicated Marketing - YouTube
