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Business of Apps PodcastAuthor: Business of Apps
The Business of Apps podcast brings you actionable insights from the leaders of the global app industry and the worlds fastest growing apps. App marketing professionals, product managers and developers share the latest approaches to building, marketing and monetizing mobile apps. Every Monday we have a candid conversation with app industry professionals about specific topic that may cover app marketing, mobile advertising or app development and we also help our listeners to get to know our guests better. Language: en-us Genres: Business, Entrepreneurship, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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#253: How paid campaigns boost your ASO with David Quinn, VP of Strategy and Partnerships at Gummicube
Episode 253
Thursday, 18 December, 2025
App Store optimization is often treated as a checklist item — update keywords, run a few tests, maybe layer on some paid traffic. But when those pieces operate in isolation, teams miss the real opportunity: using paid and organic together as a single, feedback-driven system. In this episode, we’re sharing an App Talks interview with David Quinn, VP of Strategy and Partnerships at Gummicube. David reframes ASO not as a standalone discipline, but as a full-funnel acquisition and conversion engine — one where keyword strategy, creative testing, and paid campaigns continuously inform one another. Today’s topics include: Why ASO only works when keyword strategy, creative testing, and paid campaigns are treated as one system How paid campaigns can actively support organic rankings instead of cannibalizing them Using Apple Search Ads taps and share of voice to influence App Store search performance Structuring Apple Ads campaigns and ad groups for clearer insights and better optimization The role of custom product pages in improving conversion and lowering paid acquisition costs Links and Resources: David Quinn on LinkedIn Gummicube website Business Of Apps - connecting the app industry Quotes from David Quinn “ASO isn’t any one of these things in a vacuum — it’s the combination of keyword updates, A/B testing, and paid campaigns, and the learnings you get from all of them together.” “If you launch paid campaigns before setting up your metadata, you’re missing a huge opportunity for the algorithm to understand what you should rank for.” “Paid search placements can help organic performance because taps are signals — if users choose your app more often, the store learns to rank it higher.” Host Business Of Apps - connecting the app industry since 2012
