The Catapult PR Show: PR Insight (UK)

Author: Jane Hunt

This show is hosted by Jane Hunt, Managing Director of Catapult PR, a multi-award-winning UK-based PR consultancy. The show seeks to bring listeners both insight and PR tips and inspiration, in a variety of sectors from travel and tourism and retail, to financial services, community relations and CSR, and food and drink.
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Language: en

Genres: Business, Marketing

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New Heritage Tourism White Paper: What it Means for Heritage Visitor Attraction Marketing
Episode 4
Friday, 19 December, 2025

Jane Hunt, managing director of multi-award-winning PR and content agency, Catapult PR, provides a useful overview of the new heritage tourism white paper just published by her highly accredited heritage PR team. The UK agency regards heritage tourism public relations support and content campaigns as key specialisms. Consequently, it invests in independent research surveys, to support its expert view of heritage marketing and keep its finger on the pulse of consumer opinions with regard to heritage tourism. Jane explains how, following on from downloadable assets produced in 2019 and 2023, Catapult PR has now marshalled the findings from two separate research surveys from 2025 into a comprehensive heritage tourism white paper. This should be every heritage visitor attraction, stately home or paid museum's reference point in 2026, containing much consumer insight and powerful reasons to suggest that PR and online content, in the form of blogs, downloads and storytelling insights, need to align heritage marketing actions with consumer expectations and viewpoints. Jane also explains a special strategic overview 1:1 offer available to the first six heritage-sector applicants, whether they are heritage railways or grand British houses and gardens.