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The Catapult PR Show: PR Insight (UK)Author: Jane Hunt
This show is hosted by Jane Hunt, Managing Director of Catapult PR, a multi-award-winning UK-based PR consultancy. The show seeks to bring listeners both insight and PR tips and inspiration, in a variety of sectors from travel and tourism and retail, to financial services, community relations and CSR, and food and drink. Language: en Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Why Insurance Brokers, Vets & Advisers Must Respond to AI Search
Episode 3
Thursday, 23 October, 2025
In this podcast episode, host, insurance PR and B2B PR consultant, Jane Hunt, managing director of multi award-winning Catapult PR, discusses the challenges faced by service providers, like insurance brokers and accountants, in a world increasingly dominated by AI search. The rise of AI-powered search has changed the digital landscape, requiring businesses to demonstrate experience, expertise, authority, and trust (EEAT) to improve their online visibility. The host highlights a two-part strategy, explaining the importance of combining self-published online content with third-party endorsements in the media, generated through PR, plus customer reviews, to enhance credibility. By focusing on structured and engaging content, and leveraging media exposure, businesses can better align with search engine algorithms, ensuring they stand out in a competitive market. Jane provides some indications of what insurance brokers, professional services practices and veterinary surgeons need to do, if they wish to stay visible in an AI search era and explains how help is close at hand.
