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Nonprofit Leadership PodcastStories from Nonprofit Leaders Author: Dr. Rob Harter
The Nonprofit Leadership Podcast discusses important issues facing nonprofit leaders in our community and features real stories from real leaders about what strategies and practices have made them successful. Enjoy the show! Language: en-us Genres: Business, Government, Non-Profit Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How Using a “Permission Ask” Can Improve Your Fundraising
Monday, 24 November, 2025
Jeff Schreifels As year-end fundraising pressures mount, it’s more important than ever for nonprofits to adopt effective, donor-centered strategies. In this episode of the Nonprofit Leadership Podcast, host Rob Harter welcomes Jeff Schreifels, Principal and Owner of Veritus Group—a global consulting agency focused on major and mid-level gift strategies. Jeff shares his proven insights into how organizations can build long-term sustainability by investing in relationships and shifting their fundraising mindset. Jeff introduces the concept of “permission-based asking,” a transformational approach that empowers fundraisers to confidently and authentically engage donors. He outlines how social impact leaders can create meaningful connections, adopt a holistic donor journey, and overcome common barriers within siloed fundraising structures. Key Topics Include: Why economic uncertainty requires nonprofits to double down—not cut back—on fundraising investment The power of relationship-centered fundraising to drive long-term revenue growth A step-by-step breakdown of the “permission ask” approach and how it changes the donor conversation How to create donor-centered KPIs that unify departments and break down fundraising silos Strategies for building sustainable major and planned gift programs, even during crises Practical ways to engage volunteers and staff in accountable, effective fundraising roles The importance of viewing donors as part of your mission—not just as sources of revenue Mentioned in This Episode: Veritus Group: https://veritusgroup.com/ “The Generosity Crisis” by Brian Crimmins This Episode is Sponsored By: DonorBox: https://donorbox.org Links to Resources: Interested in Leadership and Life Coaching? Visit Rob’s website: RobHarter.com Find us on YouTube: Nonprofit Leadership Podcast YouTube Channel Suggestions for the show? Email us at nonprofitleadershippodcast@gmail.com Request a sample coaching session: Email Rob at rob@robharter.com Subscribe and ShareListen and subscribe to the Nonprofit Leadership Podcast on iTunes, Spotify, or Amazon. Don’t forget to like, subscribe, and share with other nonprofit leaders!
