The Wealthy Travel Agent Podcast

Getting Your S.H.I.P Together! How to Earn More, Travel More, and Build a Successful Travel Business.

Author: Dan Chappelle

Eagles don't flock together, they soar. So much emphasis on marketing and social media, it is easy to forget that the retail travel agency channel is, in fact, the commissioned sales force of the industry. Its sole function is to SELL travel. It is not even a chicken or egg debate. Everything you and your company does (marketing, operations, public relations, training, etc.), should be to support the sales strategy of the business. This is where we as an industry fail. Unfortunately, in our lexicon Sales and Marketing have taken on the same meaning. Agencies and advisers (especially independent contractors) expect their marketing programs to sell for them. However, the role of marketing is not to sell, but to produce prospects. If you arent practicing the fundamental mechanics of selling and sales management no amount of marketing will help. I share based on personal experience and expertise learned as a travel professional, agency owner, and luxury cruise line sales executive.
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Language: en

Genres: Business, Careers, Entrepreneurship

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Anita Pagliasso- How PATH is helping its members cope with COVID
Episode 15
Friday, 26 June, 2020

Anita Pagliasso: VP Industry Relations, KHM Travel GroupIn 2020, Anita merged the agency she built in 1992, Ticket to Travel, with KHM Travel Group, and serves as Vice President of Industry Relations. This partnership brought together two leading host agencies with like-minded business goals and matching strong core values. Anita has served as the Conference Director for the Travel Agent Forums. She is a charter Executive Board member and the President of PATH (Professional Association of Travel Hosts). She is the author of top-selling books and has also produced the popular CD – “Anita’s Tool Box for Home-Based Agents”. Anita is part of the Travel Institute’s Professional Educators’ Program (PEP).To find more information about PATH at www.path4hosts.comShe has served on numerous supplier advisory boards and currently serves on ASTA’s Independent Contractor Advisory Committee.For more than 14 years, Anita was a featured monthly columnist for Agent@Home Magazine and writes monthly articles for Travel Research Online and most recently, her articles appeared in Travel Weekly. Anita is the developer of the powerful database management CRM, Agent Base Connect, and co-founder of Travel Professional Academy, who, along with Ticket To Travel-Host Agency, and KHM Travel are proud TPOC supporters and partners!