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Why do 90% of hospitality loyalty programs flop? - Frederick Szydlowski - Embargo
Friday, 30 May, 2025

Why do 90% of hospitality loyalty programs flop—and how can you make yours irresistible?Freddie, founder of Embargo, shares his battle-tested insights on:✅ The biggest mistakes hospitality brands make with loyalty programs (and how to fix them)✅ How to communicate your competitive edge in a crowded market✅ Marketing playbooks vs. localization—what matters more when expanding?✅ The best channels to turn casual diners into regulars✅ His dream restaurant concept (and the loyalty tech he’d bake into it)Plus, Freddie’s 3 must-read books, SaaS tools he can’t live without, and no-BS advice for marketing pros in hospitality.🔗 LINKS & RESOURCES:Embargo App: https://www.embargoapp.com/Frederick Szydlowski: https://www.linkedin.com/in/fryderyk-frederick-szydlowski-2985a775/Suds: https://www.linkedin.com/in/sudarshansingh1/Interesting Content: https://www.interestingcontent.co.uk/b2bvideoZero Calorie Marketing: https://www.zerocaloriemarketing.com/#HospitalityMarketing #LoyaltyPrograms #RestaurantTech #marketingstrategy

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