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Start With OccupancyAuthor: Tiffany Hill Allen
Whether youre a Sales Director in senior living, a residential assisted living owner, or an entrepreneur serving the aging adult care market, this is your go-to podcast for marketing and sales strategies that grow occupancy, boost referrals, and drive real results.Hi, Im Tiffany! I am 14-year senior living sales and marketing veteran. Ive served as a multi-state Regional Director of Sales & Marketing, coached sales teams, and turned occupancy-challenged communities into consistent 100% occupancy achievers.Why does this matter? Because in senior living, higher occupancy means more seniors helped, more families served, and stronger business outcomes. The top 3 questions I hear most often:How do I market my community to more families and referral sources?How do I manage my time to handle everything on my plate?How do I grow whether in my business or my career?This podcast will answer those questions (and many more!) with practical sales tips, proven marketing tactics, referral strategies, event ideas, social media hacks, team-building approaches, and motivational stories that keep you focused on what matters most: helping seniors and their families thrive.Whether you need: Referral-generating event ideas Tips to film impactful videos for families Strategies to market effectively to professionals Insights to build a prospect-centered sales teamIve got you covered!Occupancy growth isnt always easy, but remember, A smooth sea never made a skilled sailor. (one of my fav quotes)....Join me on this journey to Inspire Change, Impact Lives, and Improve Outcomes. Subscribe now and lets go! Language: en-us Genres: Business, Careers, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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How To Know When You'll Be Full (Before Running Out of Money) Day - 13
Episode 3
Monday, 26 January, 2026
Have a marketing question? Text it here!Stop guessing and start knowing. In this episode, I break down the exact math behind filling your senior living home. I talking all the way down like from inquiries to visits to move-ins. You will learn the 3 R's of data-driven decisions that will help you predict your occupancy, identify your bottlenecks, and stop wasting time and money on marketing that doesn't work.What you will learn:The 3 R's of Data-Driven Decisions:Reverse Engineer Your Goal – Work backwards from your move-in target to know exactly how many inquiries and visits you need each weekRecognize Your Bottlenecks – Identify where families are dropping off in your sales process (inquiry → visit → move-in)Reallocate Your Resources – Stop wasting time on referral sources that aren't converting and focus on what actually worksKEY TAKEAWAYData will help you to save time, save money and will not waste your precious energy or diminish your confidence. What gets measured gets improved.TOOLS & RESOURCES MENTIONEDDeep Dive Discovery Live Cohort – My signature training program that includes:The Move-In Calculator (does the math for you)Dashboard & Tracking SystemConversion Rate BenchmarksStep-by-step guidance on interpreting your dataWaitlist: startwithoccupancy.comLaunch Date: End of January 2026If you’re loving this series:Share this episode with another operator, we’re all in this together!Subscribe so you don’t miss the next part of the 21-Day All Things Senior Living Sales & Marketing.Take what you need. Share what helps. Come back for more. 🎧Want to support my caffeine filled nights editing the podcast, you can buy me coffee by clicking on the support the show link 😉Support the showLooking for a mentor to receive more tips on growing occupancy and revenue? Join the Facebook Group for FREE monthly trainings . Click Here For FB Group Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.
