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Start With OccupancyAuthor: Tiffany Hill Allen
Whether youre a Sales Director in senior living, a residential assisted living owner, or an entrepreneur serving the aging adult care market, this is your go-to podcast for marketing and sales strategies that grow occupancy, boost referrals, and drive real results.Hi, Im Tiffany! I am 14-year senior living sales and marketing veteran. Ive served as a multi-state Regional Director of Sales & Marketing, coached sales teams, and turned occupancy-challenged communities into consistent 100% occupancy achievers.Why does this matter? Because in senior living, higher occupancy means more seniors helped, more families served, and stronger business outcomes. The top 3 questions I hear most often:How do I market my community to more families and referral sources?How do I manage my time to handle everything on my plate?How do I grow whether in my business or my career?This podcast will answer those questions (and many more!) with practical sales tips, proven marketing tactics, referral strategies, event ideas, social media hacks, team-building approaches, and motivational stories that keep you focused on what matters most: helping seniors and their families thrive.Whether you need: Referral-generating event ideas Tips to film impactful videos for families Strategies to market effectively to professionals Insights to build a prospect-centered sales teamIve got you covered!Occupancy growth isnt always easy, but remember, A smooth sea never made a skilled sailor. (one of my fav quotes)....Join me on this journey to Inspire Change, Impact Lives, and Improve Outcomes. Subscribe now and lets go! Language: en-us Genres: Business, Careers, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it Trailer: |
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You Can’t Market Your Way Out of a Dull Community - Day 7
Thursday, 22 May, 2025
Have a marketing question? Text it here!Your activity calendar says a lot more about your community than you think.(And no! Bingo three times a week doesn’t count as personalized.)If families visit and see empty chairs, disengaged residents, or the same calendar that hasn’t changed in months...they’re gone.Because let’s be honest, you can’t market your way out of a dull experience.So... what’s the cost of a disengaged resident?👉 Low morale👉 Faster decline👉 Negative reviews👉 And worst of all—families who regret choosing you.A thoughtful, personalized activity program isn’t just for entertainment.It’s your quiet powerhouse for referrals, reviews, and retention.In this episode, we’ll talk about how to reframe your programming as a strategy, not just a schedule. Let's talk about what it really takes to create engagement that builds occupancy.If you’ve ever:Wondered why your activities aren’t increasing referrals or retentionFelt like your engagement strategy is just filling timeStruggled to get residents to actually participateWanted to highlight your community culture without feeling salesy...This one’s for you.💬 Was this helpful?Tag me in a screenshot or selfie of you listening to the podcast, and let me know the name of your community—I’d love to give you a shoutout in an upcoming episode!Support the showWant more? Tips, workshops and trainings are available to you! Join the Facebook Group for FREE monthly trainings . Click Here For FB Page Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page Join the Compass Rose XL accelerator program for monthly personalized in-depth training, networking, and mentoring opportunity to take your business to the next level Click Here For More Information Bookmark the Impact Hub website to your browser for continual update for ALL downloadable resources and updates for FREE workshops available to you. Click Here For Start With Occupancy website. Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
