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The Breeze With Beverage DigestAuthor: Beverage Digest
Beverage Digest Editor & Publisher Duane Stanford talks shop: news of the day, interesting competitive trends, new products and categories. He brings you into the kinds of conversations that we have here every day at Beverage Digest. To dissect whats happening, connect dots, and ask the most important question: What does this mean? Language: en-us Genres: Business News, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Episode 32: Less Volume, More Dollars: The Paradox Reshaping the Beverage Industry
Episode 32
Thursday, 30 April, 2026
John Sicher turns the tables on Beverage Digest Editor & Publisher Duane Stanford to interview him about Beverage Digest’s newly-released Fact Book 31st Edition.They trade notes on what the data says about where U.S. beverage demand is actually going.They dig into:• Why total LRB volume turns negative, why energy keeps winning, and why per capita CSD per capita consumption is the number that industry insiders should we watching most closely. • How Fuze Tea’s staying power in Spain is a reminder that so-called “failed” U.S. brands can thrive globally• Inflation, premium trade-offs, and why volume can fall while dollars rise • The case for tap water and refillables as a hidden volume competitor • Carbonated soft drink volume decline vs revenue growth management reality • Zero sugar soda growth as a proxy for shifting artificial sweetener sentiment • Why prebiotic soda and “modern soda” create a gateway back to fizz • Energy drinks as a new, distinct use case in QSRs and why chains like McDonald’s want beverage traffic • Cola share erosion, more options, and the challenge of rebuilding demand • Sports drink growth stalling and the need to re-explain “better than water” If you're interested in Beverage Digest’s newly-released statistical yearbook of the U.S. packaged beverage industry, visit https://www.beverage-digest.com/factbook to buy and download immediately.Text us thoughts, questions, or topic suggestions.
