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The Headliner Podcast: Discovery and MarketingAuthor: Headliner
Want to grow your podcast or YouTube channel? Meet your new, go-to resource for audience growth, marketing strategies, and content creation tips tailored for podcasters and creators. Every other week, we break down whats working (and whats not) when it comes to growing your show, share actionable insights from industry experts, and explore the latest tools to help you promote smarternot harder. Whether youre just starting out or ready to take your audience to the next level, well help you cut through the noise and grow with confidence with Headliner. Language: en Genres: Business, Education, How To, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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How Guests Spark Engagement: The Perfect Match for Podcast Growth
Tuesday, 26 August, 2025
In this episode of the Headliner Podcast, hosts Nicholas and Elissa put a ring on the truth about podcast growth: guests can be game-changers. Inspired by Taylor Swift’s headline-making appearance on the New Heights podcast, they dig into how the right guest can turn casual listeners into lifelong fans. With stats that hit harder than a breakup ballad, they reveal how Taylor’s episode grew viewership by 600% and broke records for live podcast audiences. But you don’t need a celebrity fiancé to see results—Nicholas and Elissa share how everyday podcasters can use guests to expand reach, build credibility, and spark real engagement. From scouting the perfect match (hello, micro-influencers) to promoting episodes so your audience says “I do,” this episode is packed with practical tips and clever takeaways. Tune in to learn why inviting guests onto your show isn’t just a nice touch—it’s the perfect match for podcast growth. (00:00) Intro (00:30) Say “Yes” to Guests (01:57) When Taylor Said Yes – Swift’s New Heights debut boosted viewership 600% (04:15) Expanding the Guest List (07:06) Credibility: The Real Rock on the Finger (12:04) A Love Story with Guests (14:28) Micro-Influencers, Major Spark (16:18) Finding The One (17:35) Making the Most of “I Do” – Best practices for maximizing guest appearances (21:22) Happily Ever After (With Guests) – Final thoughts on why every podcaster should try it
