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The Headliner Podcast: Discovery and MarketingAuthor: Headliner
Want to grow your podcast or YouTube channel? Meet your new, go-to resource for audience growth, marketing strategies, and content creation tips tailored for podcasters and creators. Every other week, we break down what's working (and what's not) when it comes to growing your show, share actionable insights from industry experts, and explore the latest tools to help you promote smarternot harder. Whether you're just starting out or ready to take your audience to the next level, we'll help you cut through the noise and grow with confidence with Headliner. Language: en Genres: Business, Education, How To, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Headliner's Guide to Paid Podcast Promotion: What is it and Why you Should Consider Investing in Your Podcast
Thursday, 19 February, 2026
In podcasting, growth is a continuous journey, but many creators encounter a common challenge: the growth plateau. This episode delves into paid podcast promotion as a crucial tool for overcoming these barriers. Headliner suggests that a plateau can be a moment to pause and strategize rather than a sign of failure. Headliner explore the landscape of paid promotion, emphasizing its importance in today's competitive space alongside owned and earned media. The episode covers various paid promotion methods, from host-read ads to social media campaigns, and explains how these can effectively target the right audience. Tracking metrics and ensuring IAB compliance are also highlighted as essential for measuring success. Addressing misconceptions around paid promotion, the hosts encourage podcasters to view these strategies as a way to enhance their work, not diminish authenticity. By investing in paid promotion, podcasters can expand their reach and build a loyal listener base. Headliner reminds podcasters that the podcasting journey is about growth. A plateau is an opportunity to regroup and push forward. If you're feeling stuck, this episode offers valuable insights and practical advice on leveraging paid promotion to elevate your podcast. Tune in and prepare to tackle your next challenge! (00:00) Intro! (00:45) What is paid podcast promotion? (01:56) Why would we do paid advertising? (02:29) Hitting a 'growth plateau' with podcast (05:06) Podcaster POV: Paid podcast promotion is... (09:53) Headliner and Sounds Profitable Paid Podcast Promotion Landscape (12:52) In podcasting vs. out-of-podcasting (off platform advertising) (16:45) Targeting listeners and ad tech (18:16) More on advertising off platform (23:21) What to look for in tools that help (27:30) Measuring success. Understanding KPIs...listens, plays, and metrics (31:18) Headliner's Podcast Promo (34:30) Questions? Let us know! Email support@headliner.app, leave a comment, or DM us @headlinerapp Show notes created by Headliner
