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The Headliner Podcast: Discovery and Marketing  

The Headliner Podcast: Discovery and Marketing

Author: Headliner

Want to grow your podcast or YouTube channel? Meet your new, go-to resource for audience growth, marketing strategies, and content creation tips tailored for podcasters and creators. Every other week, we break down what's working (and what's not) when it comes to growing your show, share actionable insights from industry experts, and explore the latest tools to help you promote smarternot harder. Whether you're just starting out or ready to take your audience to the next level, we'll help you cut through the noise and grow with confidence with Headliner.
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Language: en

Genres: Business, Education, How To, Marketing

Contact email: Get it

Feed URL: Get it

iTunes ID: Get it


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The Definitive Guide to Podcasting on YouTube: How to REALLY Grow a Podcast on YouTube
Thursday, 23 October, 2025

In this episode of the Headliner Podcast, hosts Nicholas and Elissa dive into YouTube's definitive guide to creating engaging podcast content. They emphasize the importance of getting your podcast on YouTube, highlighting that any effort is better than none. With YouTube being the second largest search engine, they discuss various video formats—from simple audiograms to fully produced video content—and how each can elevate your podcast's presence. Elissa and Nicholas share practical tips on enhancing video quality, including the use of dynamic visuals and the significance of eye-catching thumbnails that act like billboards for your content. They also explore the value of metadata, including chapters for better navigation and SEO optimization, ensuring your podcast reaches the right audience. Additionally, they touch on the importance of community engagement through features like YouTube Shorts and community posts, which can help maintain audience interest even between episodes. With insights on leveraging analytics to refine your strategy, this episode is packed with actionable advice for podcasters looking to grow their reach on YouTube. Don't miss out on these valuable insights to help you effectively promote your podcast on one of the world's largest platforms! (00:00) Get your podcast on YouTube. (00:32) YouTube released what they're calling the definitive guide to creating engaging podcast content (01:25) Podcasting on YouTube (02:04) The good, the better, and the best (08:03) Tips for making YouTube thumbnails (12:31) One thing that's really important to YouTube is to make sure videos are navigable by adding chapters (16:18) YouTube shorts allow you to link your podcast to other platforms (23:25) Use YouTube to grow your podcast Show notes created by https://headliner.app

 

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