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The Headliner Podcast: Discovery and MarketingAuthor: Headliner
Want to grow your podcast or YouTube channel? Meet your new, go-to resource for audience growth, marketing strategies, and content creation tips tailored for podcasters and creators. Every other week, we break down what's working (and what's not) when it comes to growing your show, share actionable insights from industry experts, and explore the latest tools to help you promote smarternot harder. Whether you're just starting out or ready to take your audience to the next level, we'll help you cut through the noise and grow with confidence with Headliner. Language: en Genres: Business, Education, How To, Marketing Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Podcasting Predictions for 2026: How to grow your show in the New Year
Thursday, 18 December, 2025
Let's learn about the podcasting trends to watch for in 2026. On this episode of the podcast, Headliner talks about how video is becoming increasingly important for keeping listeners engaged and helping them find new shows. With Spotify and YouTube stepping up their video game, it's clear that podcasters need to jump on board! We also discuss the shift towards off-app discovery. Social media, YouTube, and paid ads are now key for reaching more people. We share tips on how to make your content pop with better visibility using metadata and captions. As we wrap things up, we also stress the need to build a strong community and explore different ways to make money in the ever-changing podcast world. This episode is full of great advice for anyone looking to stay ahead in podcasting! (00:00) About six to seven out of ten podcast listeners are Gen Z (00:37) We're looking ahead because podcasting is the future (01:15) Video is going to be at the top of the 2026 pod trends list (02:09) Spotify and YouTube are increasing their investment in video for podcasters (06:20) Off-app podcast discovery...what is it? (09:01) Discovery with paid podcast promotion (10:41) Okay, so now can we talk about the super fun optimization stuff (14:18) Make the transition from podcast to video to grow your audience (16:52) Optimize your content (18:34) Many podcasters focus in on building their community first before monetizing (22:38) Final thoughts and closing remarks Show notes created by Headliner
