Marketing Your Local Business Online

Author: Sydney Chakalos

How do I get my business noticed online? How can I create an engaged social media audience? How do I convert website visitors and social media followers into customers? What hashtags should I be using? Are Google ads a good investment? I'm Sydney Chakalos, a marketing nerd and small business owner with a passion for helping other small business owners grow their business using effective online marketing strategies on any budget. Learn how to create and implement a marketing strategy that strengthens relationships with your audience and increases your bottom line. We'll cover topics around social media, email, Google ads, branding, and websites. Building your brand is a marathon and I'm here to help you win the race.
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Language: en

Genres: Business, Marketing

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How to Create Your Marketing Calendar for 2026
Episode 35
Wednesday, 10 December, 2025

In this episode, Sydney Chakalos discusses the importance of creating a content calendar for 2026, emphasizing the need for organization in marketing efforts. She outlines the essential components of a content calendar, including social media schedules, email marketing, and loyalty programs. Sydney also shares her favorite tools for planning, such as Airtable and Google Drive, and provides a step-by-step approach to setting up a marketing calendar. The episode concludes with tips on drafting content and the importance of consistency in marketing efforts. Key takeaways: Don't wing it this year. Your marketing should support your business goals. Having a marketing calendar helps keep your team on the same page. A content calendar should include social media and email marketing schedules. Consider launching a loyalty program to encourage repeat visits. Airtable is a great tool for organizing your content calendar. Google Drive is useful for sharing marketing materials with your team. Draft your content in a creative flow to enhance productivity. Plan your marketing activities at least a month in advance. Consistency in marketing leads to better results. Download my free content planning calendar template!