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Designer Discussions : Remodeling Business MarketingAuthor: Mirjam Lippuner, Jason Lockhart, Maria Design Appy
Welcome to Designer Discussions, where kitchen and bath business owners get the latest training, education, and industry news to elevate their brands and attract high-quality clients. We go beyond surface-level strategies, offering proven tactics to help you stand out and succeed.Our expert hostsJason Lockhart, Maria from DesignAppy.com, and Mirjam Lippunerbring insider tips, interviews, and best practices to ensure your business thrives. Whether youre looking for expert guidance on marketing, securing premium clients, or staying ahead of industry trends, we provide the knowledge you need to confidently implement changes that boost your success.Are you looking to take it a step further? Our monthly training and mentoring services offer hands-on, practical solutionswhether you prefer a do-it-yourself approach or a done-for-you service. Say goodbye to uncertainty and hello to a strategic plan that guarantees growth. Tune in, take control, and make the impactful changes you aim for. Language: en-us Genres: Business, Business News, Marketing, News Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Lessons From 37 Years In Remodeling with Jeff Russell
Episode 160
Thursday, 12 February, 2026
What does it take to build a resilient remodeling business that lasts? We sit down with Jeff Russell of Russell Room Remodelers to trace a 37-year journey from a broadcasting grad to a trusted contractor serving the Twin Cities. The conversation moves from hard-won lessons on pricing and financial literacy to the everyday choices that shape trust inside a client’s home.Jeff breaks down why many new remodelers undercharge and how to fix it with real numbers: account for every cost, include the life you need to fund, and divide by true billable hours. We dig into the difference between a P&L and a balance sheet, why the balance sheet is your scoreboard, and how those insights guide margin, markup, and cash buffer decisions. A candid story about a flooded kitchen becomes a masterclass in client communication, accountability, and turning a setback into advocacy.On the growth side, Jeff shares how he hires for values first, uses strengths tools to place people where they thrive, and taps associations and roundtables for mentorship, shared labor, and practical frameworks. We talk about marketing that evolved from newspapers to the Remodelers Showcase, a modern website, and social content that documents real work. You’ll hear a simple shift that changes everything: aim to make marketing a vending machine, not a slot machine, and keep testing channels like Google Local Services with a clear eye on lead quality and cost.Finally, we explore smart uses of AI—from drafting sensitive client emails to modeling compensation—while stressing verification on technical topics like codes. If you’re a remodeler, designer, or contractor looking to price correctly, hire wisely, market with intention, and communicate under pressure, this conversation is your field guide.Enjoyed the episode? Follow and subscribe, share with a colleague, and leave a quick review to help more remodelers find the show.If you would like to get the links and show notes for this episode, click on the link below:www.designerdiscussions.com/episodes/episode-160-Lessons-From-37-Years-In-Remodeling-with-Jeff-RussellRussell Room Remodelers WebsiteTransform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business. Join us for our Academy sessions and workshops: https://app.gohighlevel.com/v2/preview/ZSwvvC5WwqxlumxrUtzvDesigner Discussions is an educational interior design podcast on marketing, PR and related business topics. Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store. Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY
