Blackbelt Business Podcast

Author: Easton.Online

The Blackbelt Business Podcast is for martial arts school owners and managers. Each episode features guests with stories, strategies and resources which can help you establish or enhance your business with best practices. Most importantly, well help you get back to doing what you love. Visit Easton.Online for more.
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Language: en

Genres: Business, Management

Contact email: Get it

Feed URL: Get it

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How to Close More Martial Arts Memberships - Ian Lieberman & Mike Tousignant (E47)
Sunday, 18 May, 2025

In this episode, Eliot Marshall, co-owner of Easton Training Center, is joined by Easton’s CEO Mike Tousignant and COO Ian Lieberman. Together, they pull back the curtain on how Easton consistently achieves a high close rate on membership sales. From the structure of their sales process to the mindset they instill in their team, this conversation is packed with practical strategies martial arts school owners can apply right away to improve their own conversions. Whether you're struggling with sales or looking to sharpen your current system, this episode delivers insights from one of the most successful teams in the industry. Watch or listen to the full podcast on our blog: https://www.easton.online/blog/ Visit https://www.easton.online to sign up for our mailing list!