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Taste RadioAuthor: BevNET Inc.
The top podcast for anyone building a business in food or beverage, BevNET's Taste Radio features interviews with the leaders and rising stars of our fast-evolving industry. The shows also include discussion on emerging trends, innovation and news of the week from our regular cadre of hosts from the BevNET and NOSH teams. Tell us what you think at ask@tasteradio.com. You can also email us if you are interested in Taste Radio sponsorship opportunities. And if you like the podcast, share it with a colleague, will ya? Language: en Genres: Business, Entrepreneurship Contact email: Get it Feed URL: Get it iTunes ID: Get it |
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Celebrity CPG? Hardly. For Caliwater, The Grind Is Real.
Tuesday, 13 January, 2026
The hardest part of building a consumer brand isn't the product; it's everything that comes after. Caliwater co-founder Oliver Trevena knows this firsthand. In a candid conversation, Oliver, who launched the cactus water brand alongside fellow actor Vanessa Hudgens, pulls back the curtain on the less glamorous side of entrepreneurship. He speaks openly about the realities of fundraising, the challenges of securing and scaling distribution, and the emotional toll that building a brand can take. Oliver shares a behind-the-scenes look at what it takes to build a consumer brand that stands on its own, beyond the power of celebrity names. Show notes: 0:25: Oliver Trevena, Co-Founder, Caliwater – Oliver discusses his move from Los Angeles to Miami, noting the city's strategic importance as a new market for the brand. He explains how Caliwater was created to be a functional hydration beverage with lower sugar and calories than coconut water. Oliver emphasizes the importance of authenticity in celebrity-backed brands and highlights Vanessa's hands-on involvement. He addresses the challenges of building a beverage company and notes that the impact of celebrity isn't as impactful as may seem. Looking ahead, Oliver discusses his long-term vision for Caliwater and why patience is a virtue in CPG. Brands in this episode: Caliwater
